MILLER GRANVILLE AND LAURIE WILLIAMS PERSONAS MOVING BEYOND
MILLER, GRANVILLE, AND LAURIE WILLIAMS. "PERSONAS: MOVING BEYOND ROLE-BASED REQUIREMENTS ENGINEERING. " MICROSOF T AND NORTH CAROLINA STATE UNIVERSITY(2006). Jae Kim
INTRODUCTION Actors and roles are used to represent the interactions between users and the system They help us identify what real users want out of a system Need something that describes the users at a deeper level as real users are much more complex
PERSONAS Fictional characters that help developers convey ideas using examples Useful in the design process as it clarifies the needs of the users that aren't in the requirements Complex personas give more understanding to the actions they will take
SCENARIOS Describes the steps in which users can achieve a goal within a system Personas and scenarios complement each other by going over all the common and important situations
APPRECIATION Gives us confidence that our design caters for the majority of the users Why is this important? • Able to give assurance to stakeholders without having to spend a lot of resources • Helps us focus on what design qualities are important • Useful when it is difficult to identify who the users are going to be
CRITICISM Avoids the issues that can arise from Personas by only giving a brief thought about its negatives “However, Grudin and Pruitt experienced that getting the right set of personas and a comprehensive portrait of a persona is challenging. They also caution against over-reusing personas and of overusing the persona technique”
QUESTION How would we compare the effectiveness of using personas between a small and large company and why would this be useful?
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