Military Saves Campaign Military Saves Week February 27
Military Saves Campaign Military Saves Week February 27 th – March 4 th , 2017 AMBA Webinar James Lander, Military Saves Director 19 January 2017
Agenda 1. What is Military Saves? 2. What is Military Saves Week (MSW)? 3. MSW 2017 Chairman’s Memo and Endorsements 4. MSW 2017 Goals 5. Military Bank Participation 6. Encourage the Pledge 7. How to Participate: Promote, Inform & Act 8. Questions & Contacts
What is Military Saves? q Military Saves is part of the Department of Defense’s Financial Readiness Campaign and has been a partner with Do. D since 2003. q Military Saves is a research-based campaign using the principles of behavioral economics and social marketing to change behavior. q Military Saves seeks to motivate, support, and encourage military families to save money, reduce debt, and build wealth. q Military Saves is a part of America Saves, the larger nation-wide campaign for all Americans. q Military Saves encourages all servicemembers, their families, and civilian employees to take the Military Saves pledge. q Military Saves promotes access to a range of financial readiness resources that can help them with their debt reduction and savings goals.
What is Military Saves Week? q Military Saves Week 2017 is February 27 th – March 4 th. q This is an annual opportunity for installations and organizations to promote good saving behavior and a chance for servicemembers and their families to assess their own saving status. q Military installations worldwide are planning events to encourage servicemembers and their families to take the Military Saves pledge at www. militarysaves. org. q Theme for Military Saves Week: Set a Goal. Make a Plan. Save Automatically.
#MSW 2017 Endorsements Each year a Memo from the Office of the Secretary of Defense is issued supporting Military Saves Week. The 2017 Military Saves Campaign is endorsed by senior enlisted military leadership.
#MSW 2017 Goals q 50, 000 Military Savers take the pledge q Army 20, 000 Pledges q Navy 10, 000 Pledges q Marines 5, 000 Pledges q Air Force 15, 000 Pledges q Coast Guard, National Guard, and Reserves 1, 000 Pledges q Campaign Coordinators at every U. S. military installation CONUS and OCONUS q Unit Representatives; Combined Federal Campaign (CFC) Model
Designation of Excellence – Military Banks • Military Saves Week 2016 (last year) – 15 Banks recognized through National and Individually local press release, increased visibility on America. Saves. org, Military. Saves. org, America. Saves. Week. org, and Savings Excellence seal for your website. • Military Banks actively participating should be able to supply the requested data/information for all 18 fields on the application form. • Click here to view the PDF application. • The online application will open on March 6, 2017 and will close on April 3, 2017.
Military Bank Participation
Military Bank Participation
Bottom Line § Your Military Bank will benefit from participating in Military Saves Week 2017, February 27 th – March 4 th § Savings through direct deposit and embedded pledge form on your website will increase customer accounts § Participating in Military Saves Week supports the marketing of your products, accounts, and services § Register TODAY as a participating organization at Military. Saves. org
How to Participate: Act #MSW 2017 Act: üSign up your installation to participate in #MSW 2017. üEncourage servicemembers, their families and Do. D civilians to take the Military Saves Pledge üEmbed pledge form on your institution website üCollaborate with installation leadership, BLOs , PFMs, and organizations to increase participation
How to Participate: Communicate #MSW 2017 Communicate: üTell servicemembers, their families and Do. D employees about Military Saves Week. Encourage them to take the pledge. üUse MSW Digital Resource Kit and other marketing materials from website to tweet and Facebook about #MSW 2017. üCommunicate your participation in MSW to individuals and partners
How to Participate: Promote #MSW 2017 Event Promotion: üHost promotional events, financial seminars, workshops üReach out to the local media through press releases. Tell them about your events/activities! Please also tell Military Saves. üUse Military Saves materials to encourage the message of savings at these events
Military Saves Updates • New Military. Saves. org website • Six-Week News from Military Saves Resource Packets – December 2016 - January 2017 Tax-Time Savings – January 2017 – March 2017 Military Saves Week 2017 • Do. D Communication Strategy for MSW 2017 – Signed Chairman’s Memo – Increase uniform leadership support and involvement in the year-long campaign
Military Saves Updates • • How can we get more military banks involved? What is working? Not working? What could be differently?
Bottom Line § Your Military Bank will benefit from participating in Military Saves Week 2017, February 27 th – March 4 th § Savings through direct deposit and embedded pledge form on your website will increase customer accounts § Participating in Military Saves Week to supports the marketing of your products, accounts, and services § Register TODAY as a participating organization at Military. Saves. org
Contact James Lander Military Saves Director, CFA Jlander@consumerfed. org (202) 939 -1013 www. Military. Saves. org
2013 Military Saves Week Preliminary Report Week Military Saves Week 2017
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