- Slides: 51
Midterm Review Game – SECOND GAME GROUP 3 GROUP 1 GROUP 2 GROUP 4 GROUP 5 100 100 100 200 200 200 300 300 300 400 400 400 500 500 500
_____ are human needs as shaped by individual personality and culture.
When backed by buying power, wants become ______?
_____ refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs.
What is the likely result of a marketing strategy that attempts to serve all customers?
No customers will be satisfied.
A firm that uses the selling concept takes a(n) ____ approach.
The Nike town running club that organizes twice weekly for evening runs is an example of a ____.
CLUB MARKETING PROGRAM
Frequent flyer programs offered by airlines are an example of a ____.
FREQUENCY MARKETING PROGRAM
Stew Leonard, owner/operator of supermarkets, reacts adversely to losing a single customer sale. He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if he/she remains in the area. This is an illustration of ____.
CUSTOMER LIFETIME VALUE
What provides an answer to these questions: What is our business? Who are our customers? What do our customers value? What should our business be?
The Question is: MISSION STATEMENT
What is currently the fastest-growing form of marketing? DAILY DOUBLE
CONSUMER GENERATED MARKETING
_____ are low-growth, high share businesses or products. They generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.
_____ is the place a product occupies in the consumer’s mind relative to competition.
Effective positioning begins with ____ the company’s marketing offer in order to give consumers more perceived value.
Kimball Gardens is a company that operates as two distinct businesses—one that sells lawn and garden products and one that markets booklets. Each business is called a ____. DAILY DOUBLE
SBU – STRATEGIC BUSINESS UNIT
All of the groups within a company are called the ____.
What movement has encouraged marketers to pursue environmentally sustainable strategies?
THE GREEN MOVEMENT
What is the most dramatic force shaping modern marketing?
What is central to any definition of marketing?
_____ is the set of actual and potential buyers of a product.
The set of marketing tools a firm uses to implement its marketing strategy is called the ____.
What is the term for customers who make repeat purchases and tell others about their positive experiences with a product or service?
The collection of businesses and products that make up a company is called its ____.
SBU – STRATEGIC BUSINESS UNIT
_____ entails reducing the business portfolio by eliminating products that no longer fit the company’s overall strategy.
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors is called ____.
Marketers should be aware of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society. This is the ____ environment.