MidSemester Module to Japan Emory University Goizueta Business
Mid-Semester Module to Japan Emory University Goizueta Business School March 2 nd – 11 th
Theme Learning to manage adversity Exploring the uniqueness of Japan 2
Why Japan ? ? ? • Economic Giant • • • The 3 rd largest GDP The 2 nd largest contribution to the United Nations The 4 th largest country within the world trade context • Unique history and culture • • The 1 st emperor ascend to the throne in B. C. 600. About 20 temples and shrines in Kyoto and Nara as the World Heritage • Always fight with adversities such as earthquake • Your Future • You may be working in Japan or in Japanese firms, or most likely, working with Japanese firms so whatever you learn about Japan will serve for your future career. 3
Companies to visit ~ Japan as NO. 1 ~ • Toyota Ø Ø The world’s largest automotive manufacturer Owned Lexus and Prius brands Employed approximately 316, 000 people worldwide “Just in time” and “Kaizen” method • Nintendo Ø The world largest gaming company Ø Super-innovative in amusement (Wii, Pokemon) Ø More than $ 8 billion revenue and about 5, 000 employees. 4
Companies to visit ~ Japanese distinctive business ~ • JR Central Ø Known as “Shinkansen” - Bullet Train Ø High quality - "clean", "eco-friendly", "safety", and "punctual" - transportation Ø More than $40 billion revenue and 40, 000 employees • Uniqlo (Fast retailing) Ø Ø Ø The world 4 th fashion industry Excellent operation system (SPA) High quality and fashion-leader Strong marketing strategy Operating 1, 000 stores in NY, Shanghai, Taipei, London, Moscow, Japan. . . 5
Companies to visit ~ Non-J companies in Japan ~ • Walt Disney Ø Supervising “Tokyo Disney Resort” Ø licensing “Disney” Ø Got into Japanese market in 1970’s • Coca-Cola Ø The first Coca-Cola sold in 1920 Ø Selling coffee drinks and tea drinks in addition to sodas Ø Manufactured and sold by bottling companies 6
Criteria for grade Pre-Assignment: • Readings: Japan economic environment, culture, and company background • 1 or 2 meetings - Introduction about Japan (people and culture) - Company introduction Deliverable: • 1 page report about thoughts and insights after the trip Grading: Pass/Fail DS, HP or PS 7
Schedule March 2 nd through March 11 th in 2013 8
Schedule (March 2013) 9
Estimated Cost ~$3, 300 Included • All accommodation cost • Transportations and group meals Not included • Airfare (tell us if you need a help) • Expense for your free time including optional tours • Cost for applying VISA 10
Prof. Manish Tripathi Assistant Professor of Marketing 11
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Day 1 - Tokyo Mid-Semester Module starts. All participants will meet in Tokyo. Day 2 - Tokyo We go for a guided tour to the Tokyo Sky Tree and other must-see places such as the Emperor palace and the diet building. Tokyo Sky Tree Emperor Palace The diet building 13
Day 3 & 4 - Tokyo Company Visit, two for each day Day 5 & 6 - Kyoto A guided tour and optional tours (Kyoto, Hiroshima, Koya-san, Osaka) Golden Temple Maiko Itsukushima Temple Koya-san 14
Day 7 - Nagoya Company visit to TOYOTA PRIUS LEXUS factory Shinkansen 15
Day 8 - Tokyo Company Visit, Alumni Dinner Day 9 & 10 - Tokyo Free time in Tokyo, Wrap-up, and Good-bye! 16
Need to Know Tour policy: • Need to attend all of our schedule • No refund after you pay full amount • Maximum # of participants - 35 people Spouse: • Take your significant others, but don’t take many boy or girl friends!! Vegetarian: • Almost all of Japanese restaurants can’t serve vegetarian foods 17
Reference • Presentation will be posted on the conference • You Tube • Search for “yokoso japan”, “Japan The Strange Country” or “visit japan campaign” • JAPAN-GUIDE. COM • Organized by non-Japanese • Created for non-Japanese travelers • Students! • 2 nd year – Aki, Tatsu, Tom M • 1 st year – Takashi, Rocky, Keita, Kenji, Shinji, Tom T, Ted • 1 year-PGM - Tomoaki, Yuki 18
Thank you for your attention! Q&A 19
- Slides: 19