Microsoft Azure CASE STUDY Microsoft Azure Streamlines Hasbros
Microsoft Azure CASE STUDY Microsoft Azure Streamlines Hasbro’s Product Line Media Distribution Process in the Cloud “We have launched the Brainsonic solution, which has allowed us to optimize logistics, marketing, and distribution channels, without having to make drastic changes to our information system. ” – Anne-Clotilde Masson, Head of Project Marketing, Hasbro France MICROSOFT AZURE ISV: Brainsonic WEB SITE: productmediacenter. com LOCATION: Paris, France ORG SIZE: 130 employees MICROSOFT AZURE ISV PROFILE: Brainsonic’s clients include 200 of the world’s most well-known companies such as Microsoft, L’Oréal, Garnier, Ipek, L’Oréal Paris, Boehringer Ingelheim, Sage and many others in Europe, the United States, and APAC region. Brainsonic’s activities include a complete range of tactical Saa. S services: enterprise video platform, brand content management, product asset management, and Sociabble, an innovative brand advocacy solution. Go-To-Market Services • SITUATION Hasbro needed a way to better organize the various media tied to its multiple product lines. The solution needed to account for various formatting requirements and file types, and the need to share media quickly and efficiently with external parties. Maintaining the organization and control over their products’ associated media in an efficient way was a key requirement of any solution. • SOLUTION A dedicated Microsoft Azure environment for managing product media assets was the appropriate cloud solution. With Product Media Center running on Azure, users can easily access media tied to their products, organized by product line, directly access any file type, and generate a file type conversion or download link. The solution, based on Azure Media Services, blob storage, SQL Database, and Iaa. S and Paa. S services, allows Hasbro employees to create product media packages in just four clicks, and create adapted cataloguing for specific distributors. • BENEFITS The Azure-based solution provided a media dimension to Hasbro’s existing system, which simplified management of product information. Azure helped facilitate sharing of media, including print, to distributors, while maintaining an up-to-date governance on media shared everywhere.
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