Microsoft Azure CASE STUDY Microsoft Azure Provides the

Microsoft Azure CASE STUDY Microsoft Azure Provides the Power and Muscle Behind Dynamic Audience Engagement Platform “It’s so easy to use Microsoft Azure. It supports open source technologies right out of the box and makes it easy for all of our programs to connect and talk to each other. It’s also very cost-effective because it scales up and down during and after events. ” – Bryan Xu, CEO, Idea. Cloud Ltd. MICROSOFT AZURE ISV: Idea. Cloud Ltd. WEB SITE: ideacloud. me LOCATION: Toronto, Ontario, Canada ORG SIZE: 8 employees MICROSOFT AZURE ISV PROFILE: Idea. Cloud Social Engagement platform dynamically curates social content for live events and websites. It engages audiences through Social Wall (event) and Social Hub (website). It’s a developer-friendly, customizable platform that enables users to discover, organize, and share content. In addition, it analyzes results with measurable KPIs and helps increase ROI of events. Go-To-Market Services • SITUATION Idea. Cloud needed a robust platform to meet its solution’s large demand for computational power and to support large amounts of data for its real-time audience engagement content curation and analytics platform. In addition, since Idea. Cloud uses a wide range of technology stacks it needed a platform that was not only exceptionally scalable, interoperable, and highly customizable, but also cost-effective. • SOLUTION Idea. Cloud leverages the auto-scaling features in Azure to handle spikes in computation usage, making Azure both a cost-effective and reliable choice. Azure enables Idea. Cloud to develop using different open source technologies and to deploy easily across Linux and Windows. Idea. Cloud’s solution is hosted on Azure Websites and Azure Virtual Machines, and it leverages a wide range of Azure features including Storage, Service Bus, HDInsight, Cognitive Services, Web and Worker Roles, Document. DB, SQL, and Redis Cache. • BENEFITS The Microsoft Azure workload-based, automatic scalability provides a reliable and cost-effective hosting solution. The interoperability of Azure allows developers to work with different technologies under one platform, which shortens development time.