MICRO ENVIRONMENT MICRO ENVIRONMENT REVISION Is the internal











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MICRO ENVIRONMENT
MICRO ENVIRONMENT REVISION Is the internal environment. • Consists of the business itself. • Management has complete control.
COMPONENTS of the MICRO environment REVISION MISSION VISION GOALS AND OBJECTIVES ORGANISATION RESOURCES MANAGEMENT AND LEADERSHIP BUSINESS FUNCTIONS MICRO ENVIRONMENT ; MS JURIES ORGANISATION CULTURE ORGANISATION STRUCTURE 3
CHALLENGES of the MICRO environment §A challenge is something new and difficult which requires great effort and determination. MICRO ENVIRONMENT ; MS JURIES 4
CHALLENGES of the MICRO environment §Difficult employees § • Lack of vision and mission § • Lack of adequate management skills MICRO ENVIRONMENT ; MS JURIES 5
Difficult employee §The micro environment involves people with diverse lifestyles, values and ideas who work together in a confined space. § • Challenges are bound to arise out of such circumstances. MICRO ENVIRONMENT ; MS JURIES 6
Difficult employee § Employees create a number of different challenges: − They cannot work in a team. − They create conflict with other employees. − They have a poor work ethic and low productivity. − They leave the organisation after being trained. MICRO ENVIRONMENT ; MS JURIES 7
Lack of vision and mission • Refer to the personality of the organization / business. • Organizational culture consists of different beliefs / values / expectations of everyone working in the business. • Influence the way people in the organization interact with each other as well as with MICRO ENVIRONMENT ; MS JURIES 8
Lack of vision and mission The organizational culture influences people's actions and attitudes. • A positive culture helps staff to be motivated and productive. • A negative culture will discourage workers and make them feel unimportant which may cause conflict. • MICRO ENVIRONMENT ; MS JURIES 9
Lack of adequate management skills The management of a business has a major impact on the success of the business. • Different managing styles can be a source of enormous conflict with other managers and with staff. MICRO ENVIRONMENT ; MS JURIES 10
Lack of adequate management skills Ineffective management can affect the productivity and profitability of a business. • • Managers who lack skills must be guided to acquire these skills and put them into practice. MICRO ENVIRONMENT ; MS JURIES 11