Michelin Alliance Associate Dealer AAD Program Critical to

Michelin Alliance Associate Dealer (AAD) Program Critical to your business

“Do I really need Michelin or another tire brand? ” 1 out of 5 vehicles are running on a Michelin product Modern Tire Dealer Facts Issue Jan 2017

“What comes with a Michelin, stays with a Michelin” 65% of consumers who have Michelin on their vehicle, will replace with another Michelin Tire

“Do I really need Michelin or another tire bran • “Consumers perceive that automakers select the best type of tires for their vehicle, and thus they are apprehensive to stray too far from the original selection. ”– Brent Gruber J. D. Power & Associates • Michelin has won 7 times more JD Power & Associate awards than ALL OTHER TIRE MANUFACTURERS COMBINED! -- J. D. Power & Associates • 7 out of 10 customers consider purchasing Michelin-- Lieberman Research • 1 out of 4 (25%) intend to purchase Michelin– Lieberman Research • 96% of the general public knows the Michelin Man

“Do I really need Michelin or another tire brand? ” Premium products generate premium margin • 18” and above tires, 1 in 3 are OE with Michelin • 19” and above tires, 1 in 2 are OE with Michelin*Modern Tire Dealer Facts Issue Jan 2017 • Michelin Learning Institute

Michelin protects your margin (IUMAP) Internet Unilateral Minimum Advertised Price

What about the quality? Michelin Takes Top Honors 72 OE Tire Satisfaction With 72 awards from J. D. Power and Associates, Michelin brand has received more than FOUR times the awards received by all other tire companies combined! 6 Michelin Pirelli 4 Big O 2 1 1 1 Goodyear BFG Bridgestone Cooper Conti Yokohama Awards are now based on Year Two owners, instead of Year One as in previous studies.

Online Retailer Consumer Reviews What do actual customers think of Michelin?

SUV & Cross Over Vehicles

Ultra High Performance Category

High Performance Category

Grand Touring Category

Studless Ice & Snow

Highway Rib

Commercial Traction

All Terrain

Off Road Mud Tires

Highway All Season

Summer Max Performance

Ultra High Performance Summer

Michelin has a product for every consumer demographic

Michelin Promise Plan Best warranty in the industry • 30 Day Satisfaction Guarantee • 3 Year Flat Tire Changing Assistance • 1 -888 -553 -4327 for a professional to replace the flat tire with the inflated spare, at no expense to the consumer. Also can receive up to 150 mile tow. • Every tire in the Michelin line has a limited mileage warranty

AADs can service national accounts, Gov & State vehicles, car dealer deliveries & set up special pricing for regional fleets! National Account, Car Dealers, Fleets

2018 Consumer Promotions * Subject to change

BFG Consumer Promotions SPRING: 3/21 – 4/11: $60 All Passenger/Light truck MEMORIAL DAY: 5/16 – 5/29: $50/$70: $70 for Comp 2/Comp 2 A/S, KO 2, KM 2/KM 3 JULY 4 th: 6/27 – 7/10: $100: KM 2/KM 3 LABOR DAY: 8/22 – 9/4: $50/$70: $70 for Comp 2/Comp 2 A/S, KO 2, KM 2/KM 3 HUNTING SEASON: 9/26 – 10/9: $80 Value – Gift with Purchase for AT/MT BLACK FRIDAY: *Subject to change 11/23/11/26: $100 AT/MT, Comp 2, COMP 2 A/S

2018 Consumer Promotions *Subject to change

ODE To a tire…. . Tools to sell more tires 265/60 R 18 T Premier LTX BIB 1 Dealer on goal NET/NET $107. 74 Less than Kelly, GY, Cooper, Firestone, General 225/60 R 18 V BFG Advantage TA BIB 1 Dealer on goal NET/NET $89. 01 Less than Fusion, Kumho & Cooper

US Auto. Force Exclusive Consumer Promotions

“OK I get Michelin, but what about BFG & Uniroyal” • BF Goodrich Tires are the prime choice for gearheads & adrenalin junkies • BF Goodrich Truck Tires, lead by the All Terrain T/A KO, is one of the largest gross profit opportunities in tires • BFG is at a tier 2 price point • Uniroyal has national name recognition and is a high quality product at tier 3 pricing Tiger Paw

Get paid for selling BFG Tires

Michelinlearninginstitute. net The Best Online Training Website

Classes, Times, Details Who: Alliance Associate Dealers (AAD) When: 10 dates throughout 2018 Where: Michelin Training Center in Greenville South Carolina How: all travel expenses paid by Michelin & coordinated through Michelin Travel Headquarters What: Educational & training classes to support your tire store & associates Other: Seating limited to 1 st come 1 st serve Must complete registration form

Michelin also has THE MOST LUCRATIVE Program in the industry! Period. Critical to your business Michelin AAD Program

Program Elements • All program elements are paid on LIST price • You can count tires purchased from multiple authorized Alliance Distributors • Michelin transfers funds direct deposit into your bank • AAD must purchase 75% of MAST tires from their primary distributor or they will not receive Retail Commitment Bonus (RCB)

Program Elements • RCB = Retail Commitment Bonus. • Rebates accrued based on monthly, quarterly & annual purchase volume. 5. 5% up to 10. 25%! • BDF = Business Development Fund • “Co-op” funds accrued to draw customers to your shop (3%) • CVP = Customer Value Proposition • SC = Special Campaigns • Special buys or additional rebates on select tires. Varies throughout the year • Growth Bonus • Incentive to grow total MAST unit purchases by 10% • Consumer Rebate Programs ($50 to $70 Rebates) • ONLY AADs can participate

Big dollar$ back in the form of monthly direct deposit

Just the facts ma’am How many of you consider back end money when setting retail price?

“OK, How much can I really make…” Actual BIB 1 dealer CVP from e. Statement Mind Blowing!

“OK, How much can I really make…” Large Single Location Dealer BIB 4 Actual e. Statement What? !? !?

Buy & Sell Tires!

Welcome to more customers, more money, and less headaches…. .