MICE TOURISM Meetings incentives conferences and exhibitions MICE

MICE TOURISM � Meetings, incentives, conferences, and exhibitions. � MICE is used to refer to a particular type of tourism in which large groups, usually planned well in advance, are brought together for some particular purpose.

� Most components of MICE are well understood, perhaps with the exception of incentives. � Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. � Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or educational purposes.

� MICE in tourism industry generally includes a well-organized program centered on a particular theme. � These themes may include a profession, a hobby, or an educational matter. � With its own trade shows and practices, such tourism has a specialized area. � MICE events follow a process of marketing and bidding. Usually bid on by expertise convention department set in particular nations, this procedure is often performed several months or even years ahead of the actual eve nt.

� Famous MICE Destination – Using off-site workdays to motivate staff and improve their productivity is gaining popularity in the corporate world. � Companies are also realizing the benefits to their business when regional dealer conferences, incentive trips and focused business meetings are organized in exotic locations which include sightseeing, recreation and shopping

� Meeting Travel Meeting as any number of people coming together in one place for a particular activity, which can be a one-time event or recur regularly. � Conference Travel It is a gathering of people coming together in one place, but conferences usually have specific objectives and exchanges of information. Therefore, conference travel involves organizing itineraries, meetings, and events for people from the same profession or field. � Incentive travel I incentive travel is typically given to employees as a reward. Incentive travel doesn't usually have a business but instead is more of a non-business vacation with the aim of continued motivation for performance. � Exhibition Travel At an exhibition, products or services are displayed, and they might be the primary focus of the event, which means that exhibition travel agents are those who organize such showcases.