MICE AND CITY MARKETING Faro Tina Berry MOTIVATION
MICE AND CITY MARKETING 邱佩珊 Faro 黃郁庭 Tina 林依璇 Berry
MOTIVATION l Attracting clients to exhibitions in HK local—organizing shows and platforms for exchange l Global—consigning agencies to attract marketers l l Inter-city collaboration HKTDC’s Taiwan office agent invites companies to HK fairs
HKTDC SERVICES Before—registration on the internet guarantees advertising l During—exchange between buyer and seller l After—new partnerships l Pay for publication, get more partners! 線上平台提 供產品目錄 及廠商諮詢
Nanjing Initiative Advantage Outstanding economic competitiveness among Chinese cities Top investment environment among Chinese cities 131 star-quality hotels, 15 5 -star hotels Well-spread transportation systems reach 40 major cities in China 南京華新世博展覽公司 2009 南京台灣名品交易會
Thai Iniative l Plans and Services: l Offering support and incentive to industries that host their events in Thai cities l Incentives include flexible discounts and bonuses depending on size of event, type of hotels, and nature of activities l Sponsorship for small-size groups l Special privilege in clearing customs
WELCOMING PACKAGE size of group bonus for travel agencies or associations and organizations welcoming package for participants Over 20 50, 000 bahts 30, 000 bahts Over 30 80, 000 bahts 45, 000 bahts Over 40 120, 000 bahts 60, 000 bahts TCEB’s welcoming package is worth 1, 500 Bahts/person, accepted at tourist attractions and facilities and performances in Bangkok such as admission tickets. Applicable to firms from China, Japan, South Korea, Singapore, Taiwan only.
ADVANTAGES AND DISADVANTAGES IN THAI MICE advantage disadvantage (1) Adequate tourist and venue facilities No related education programs in local universities (2) star-quality lodging at moderate prices (3) Tourist bureau offers suggestions for venue and tour arrangements Future Prospects l. Regional Union: Faced with the rise of China, Thai MICE industries are collaborating with other Asian nations in promoting Asian MICE industries
TAIPEI Taipei city government collaborates with MICE industries in promoting the city l Taipei Bureau of Tourism subsidizes agencies and institutions in organizing international conferences, exhibitions l
TAICHUNG Taichung city collaborates with industries to promote the city l Taichung Information Bureau publishes to that purpose l
TAICHUNG l Promotional DVD
TAINAN County Government quite aggressive in promoting MICE industry and publishes pamphlets to advertise l Bureau of Tourism and MICE industries work hand in hand l
CITY MARKETING Competition in exhibition plans 廖翎 Lisa 呂慧勤 Cynthia
- Slides: 17