MGX 424 Business Policy MG 424 Strategic Management
MGX 424: Business Policy MG 424: Strategic Management & Business Policy By A. Nisit Manotungvorapun Department of Marketing School of Business Administration Bangkok University A. Treetip. b
Introduction z������� นสต มโนตงวร พนธ znisit. m@bu. ac. th z 02 -3500 # 1630, 1640 A. Treetip. b 2
������ ��� z������� (Marketing( z������� (Production( z����� (Management( z������ (Business Finance( z������ (Personnel Management( A. Treetip. b 5
Production z������ z������ �( Money, Man, Machine, Materials( z. Supplier z. Cost ( fixed cost, variable cost, sunk cost, time, ��� ( A. Treetip. b 7
Management z. Planning z. Directing z. Staffing z. Controlling A. Treetip. b 8
Business Finance z������������ z������ z. Financial Ratios (page 252) A. Treetip. b 9
������ z. Case Presentation 10% z. Case Report 15% ����� z. Simulation game 15% z. Attendance 5% z. Participation 15% ����� z. Final(Closed book) 40% A. Treetip. b 16
Simulation Game ��� Final Exam z. Simulation game y������� �� Business ��� Interactive y����� Midterm z. Final Exam y�������������� case report A. Treetip. b 25
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