Methods for contacting potential members • Face-to-face • Phone • Letter
Face-to-face contact Advantages: • Personal contact works best • Greater likelihood for success
Face-to-face contact Disadvantages: • Takes time • Not always possible • Telephone contact
Phone Advantages: • Quick and easy • Two-way dialogue
Phone Disadvantages: • Hard to reach the targeted person • Lack of attention • Harder to build a strong connection
Letter Advantages • A clear way to express thoughts • Can be reused • Can generate many in a small amount of time • Can be read at leisure • Can be kept on file
Letter Disadvantages • • Not as personal No two-way dialogue Less opportunity to develop a relationship Some letters are never opened
Factors in your decision Use face-to-face when: • You want to reach a small number of people • You have the available time • The person you're recruiting is especially important or influential
Factors in your decision Use phone contact when: • The prospective member is unavailable for meeting but is easily available by phone • You are already acquainted with the person • The request is relatively simple
Use a letter when: • • • You have a large number of people to recruit You're the only person available Time is limited It's less important who you recruit You have an excellent mailing list