Metal Packaging Europe An Introduction summary Infinitely Recyclable

Metal Packaging Europe An Introduction (summary) Infinitely Recyclable Endless Possibilities Metal is Forever

Why Metal Packaging Europe is created because we believe that as an unified sector we can contribute more effectively to sustainable development by involving all parties in the chain. Infinitely Recyclable Endless Possibilities Metal is Forever

Structure APEAL BCME Beverage Can makers General Assembly Steel makers Board Chairman EMPAC Ex. Co Secretery General Can makers Aluminium makers Secretariat Infinitely Recyclable Endless Possibilities Metal is Forever EAA

VISION Establish metal packaging as a recognized and valuable contributor to sustainability in public policy and through the supply chain. Infinitely Recyclable Endless Possibilities Metal is Forever

Mission • We will bring together producers of metal packaging and metal supliers to optimize the conditions for metal packaging in Europe from a legal, environmental and social perspective. • By a proactive approach, we will engage with stakeholders to create a positive mindset and recognition of metal packaging by enhancing its specific contribution to sustainability. Infinitely Recyclable Endless Possibilities Metal is Forever

Objectives A level playing field for metal packaging in Europe with harmonized and non discriminatory EU-regulation, national legislation, soft law and standards. A recognized position as the preferred packaging option in the packmix to meet sustainability objectives in the supply chain. Infinitely Recyclable Endless Possibilities Metal is Forever

Priorities • APPRECIATION– Metals as permanent material. Optain official and public recognition at EU, national level and in supply chain scorecards – Metal is Forever! • NATIONAL COORDINATION - Improve intelligence, lobbying and coordinated actions at national level. • INCREASE RECYCLING – Take advantage of metals unique advantages to deliver on resource conservation and climate change policies by focusing on high recycling performance

The Manifesto • • • An unified sector makes stronger commitments. Decoupling market growth from resource use. No metal packaging should go to landfill. Keep all metal packaging in the material loop. 80% of metal packaging will be recycled 2020. Reduce CO 2 emissions and other environmental impacts by dedicated programs and commitments in steel and aluminum production. Infinitely Recyclable Endless Possibilities Metal is Forever

Key Position Papers • Metal – A Permanently Available Material • Recycled Content in Metal Packaging Infinitely Recyclable Endless Possibilities Metal is Forever

Metal Packaging in Policy Metal packaging need to be properly positioned in ”Responsible Resource Management” policy. Metals should be recognized as permanent materials with infinite recycling possibilities, preserving virgin metal qualities and with unlimited availability for future generations. Infinitely Recyclable Endless Possibilities Metal is Forever

False Perception The polarization of material categories into renewable and non renewable is misleading and not helpful. Statements claiming that non renewable materials are gone, once used, is false in the case of metals. Infinitely Recyclable Endless Possibilities Metal is Forever

Material Categories PERMANENT • Metals • Glass Infinitely Recyclable Endless Possibilities Metal is Forever RENEWABLE • Paper • Cardbord • Bioplastics FOSSIL BASED • Plastics

Material management cycle Permanent Material Loop Resources Material Application Non Permanent Material spiral END OF LIFE

Recycling Society Metal Packaging Europe support the concept of zero waste to landfill and believe in fostering a recycling society by engaging all stakeholders. The vision is to have 100% of metal packaging recycled and we have set 80% as a target for 2020 Infinitely Recyclable Endless Possibilities Metal is Forever

Recycling Reduces CO 2 GWP of 33 cl aluminium cans against collection rate GWP of 33 cl steel cans against collection rate Increased recycling rate key to reducing Carbon Footprint Source: BCME LCIA study Jan 2009

Recycled content – No benefit Due to the overall limited availability of metal scrap, any attempt to increase the recycled content in one particular product would just result in decreasing the recycling content accordingly in another. It would also certainly result in inefficiency in the global optimization of the scrap market, as well as wasting transportation energy. The focus should be on having all metals collected after use for recycling – a HIGH RECYCLING RATE brings benefits.

Material To Material Loop

Metal is Forever Metal packaging contributes to society and every lifestyle Metal has many applications Infinitely Recyclable Endless Possibilities Metal is Forever Abundant supplies of ore exist which extracted once, are permanently available and infinitely recyclable