Messages www commatters org Messages Successful messaging requires
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Messages www. com-matters. org
Messages Successful messaging requires clarity and consistency. Good messages also must align with the interests and concerns most important to your audience. § The best messages are those that align with an audience’s value system. They are simple, factual, and provocative. § Identify the values that sit at the core of the change you are seeking and zero in on them as crisply and succinctly as possible. § Give careful consideration to the visual design of your messages and the pictures you use to tell your story. www. com-matters. org
Messages 20 Number of times people need to hear a campaign message before it sinks in. www. com-matters. org
Messages 45 Or above. The recommended Flesch score for better readability. www. com-matters. org
Messages 5. 4 M Total number of foundation followers on Twitter (January 2013) www. com-matters. org
Messages 4. 4 M Total number of Facebook likes for foundations (January 2013) www. com-matters. org
Messages ““We communicate to reach policy makers. We can have the best programs and policies in the world, but unless we translate them into language that reaches policy makers and the public, we won’t be effective. ” EXECUTIVE LEADER Nonprofit www. com-matters. org
Messages “ “When you say things in a clear, exciting, engaging way, people listen to what you have to say. If we want people to respond to our mission, we need to communicate that mission clearly. ” COMMUNICATION LEADER Nonprofit www. com-matters. org
Messages ““So many of the issues we work on are stuck because of the dominant narrative, and that doesn't change just by doing program work that gets results. To leverage those results to create new narratives takes strategic communication. ” COMMUNICATION LEADER Private Foundation www. com-matters. org
Messages How do you tie your messages to your values? www. com-matters. org
Messages What are examples of successful messages you have used? www. com-matters. org
Messages What kind of visual messages do you use? www. com-matters. org