Message Pillars We use a Messaging Triangle framework

Message Pillars We use a ‘Messaging Triangle’ framework to identify the key pillars of the brand. pillar#1 functional Think: what’s the thumbnail sketch of your business you want in people’s mind’s eye? pillar#2 rational emotional pillar#3

Message Pillars Next, build out reasons why anyone should care … ie the subject areas under each. pillar#1 pillar#2 3 -4 subject areas for each pillar • x • y • z pillar#3

Bring to life with a pic Name – memorable nickname How do we target them and connect with them 1 Demographics and other pointers Gender 2 Brands and Pages they Like Brands or Pages LIKED 3 What are their ‘internal questions’ with regard to your product or service Tip: think about all the questions and objections they might have as they consider your product or service over another. Age 1. Insert here Family status Location Public Figures admired

Creative Resources 1. Stock image libraries 4. Make your own Video – equipment list • Unsplash: www. unsplash. com - Free • • Shutterstock: www. shutterstock. com - Sub/One-off • • i. Stock: www. istock. com - Sub/One-off Smart phone – i. Phone 7 or later Tripod and smart phone attachment: Manfrotto • 3. 5 mm Lav mic for smart phones: Aputure / Rode • LED light clusters 2. Graphic design platforms • Retailer: www. rubbermonkey. co. nz • Canva: www. canva. com - Free and Sub • Training: www. iphonephotographyschool. com • Ripl: via the App Store – Free and Sub • Captions & subtitles as. SRT files: www. rev. com • Desktop Editing: i. Movie, Camtasia, Premiere Rush and Final Cut Pro • Mobile editing: i. Movie & Luma. Fusion (i. OS) and Kinemaster (i. OS & Android) 3. Video Platforms and Libraries • Promo: https: //slide. ly/promo - Sub • Go. Animate: www. goanimate. com - Sub • Animoto: www. animoto. com - Sub • Pexels: www. pexels. com 5. Copy • Emojis: finds heaps at: www. emojipedia. org • Yaytext. com: text treatments