Menu Engineering Ouz Benice Bilkent University School of

Menu Engineering Oğuz Benice Bilkent University School of Tourism & Hotel Management

popularity RUNNERS OR PLOWHORSES WINNERS OR STARS Milano ? % 8. 33 $ 3. 69 LOSERS OR DOGS profit SLEEPERS OR PUZZLES

popularity RUNNERS OR PLOWHORSES WINNERS OR STARS % 10. 17 Milano Vegeterian ? % 8. 33 LOSERS OR DOGS $ 3. 69 $ 4. 50 profit SLEEPERS OR PUZZLES

popularity Vegeterian % 12. 43 RUNNERS OR PLOWHORSES WINNERS OR STARS % 10. 17 % 8. 33 $ 2. 40 Milano $ 3. 69 profit $ 4. 50 Roma ? LOSERS OR DOGS SLEEPERS OR PUZZLES

popularity Vegeterian % 12. 43 RUNNERS OR PLOWHORSES WINNERS OR STARS % 10. 17 % 8. 33 $ 2. 40 Firenze ? LOSERS OR DOGS % 6. 21 Milano $ 3. 69 $ 4. 50 $ 6. 00 profit Roma SLEEPERS OR PUZZLES

popularity Vegeterian % 12. 43 RUNNERS OR PLOWHORSES % 10. 17 % 8. 33 $ 2. 40 $ 2. 80 $ 3. 69 Firenze Milano $ 4. 50 $ 6. 00 profit % 4. 24 % 6. 21 LOSERS OR DOGS WINNERS OR STARS Roma SLEEPERS OR PUZZLES

MENU ANALYSIS Action Plan Winners or Stars (high profit and high popularity): don't touch this item or increase a little bit the price. Runners or Plowhorses (low profit and high popularity): increase the price or decrease cost (reduce portion size, decrease food quality) except for signature items. Sleepers or Puzzles (high profit and low popularity): decrease the price, change the name for attractiveness, change the recipe, relocate on the menu or promote this item. Losers or Dogs (low profit and low popularity): abandon this item, increase the price to make it a sleeper, or reduce the price to make it a runner.