MENU ADOPTION CYCLES turkey MAC meat MAC update

MENU ADOPTION CYCLES turkey MAC | meat MAC update Contact Datassential: National Turkey Federation 312. 219. 6431 | kristy. pfaffinger@datassential. com | Menu Adoption Cycles National MAY 2017 contact Datassential: 312. 219. 6431 Turkey Federation kristy. pfaffinger@datassential. com 1

MENU ADOPTION CYCLE (MAC) Food trends follow a predictable life cycle. The MAC helps you determine a trend’s current life stage, as well as its potential for future advancement. 2. ADOPTION Adoption-stage trends grow their base via lower price points and simpler prep methods. Still differentiated, these trends often feature premium and/or generally authentic ingredients. IN FOODSERVICE: AT RETAIL: Traditional supermarkets Mass merchandisers Specialty grocery stores Gourmet food stores 1. INCEPTION Trends start here. Inception-stage trends exemplify originality in flavor, preparation, and presentation. Fine dining Ethnic independents Proliferation-stage trends are adjusted for mainstream appeal. Often combined with popular applications (on a burger, pasta, etc. ), Casual chain restaurants Quick service restaurants Fast-casual restaurants Casual independents IN FOODSERVICE: 3. PROLIFERATION AT RETAIL: Ethnic markets National Turkey Federation | Menu Adoption Cycles 4. UBIQUITY Ubiquity-stage trends have reached maturity, and can be found across all sectors of the food industry. Though often diluted by this point, their inception-stage roots are still recognizable. IN FOODSERVICE: Family restaurants School cafeterias AT RETAIL: Dollar stores Drug stores contact Datassential: 312. 219. 6431 kristy. pfaffinger@datassential. com 2

Turkey | Menu Adoption Cycle Sloppy Joe Cuban Sandwich Pita Turkey Soup Turkey Hash Monte Cristo Cajun Turkey Empanada Tagine Confite Crepe Skewer Croquette Turducken Pate Turkey Tips Maple Turkey Pulled Turkey Arepa Pozole inception Chef Salad Wrap Turkey Sub Turkey Chili Stew Salad Turkey Sausage Sandwich Turkey Hot Dog Omelette Rotisserie Turkey Pot Pie Turkey Bolognese Peppered Turkey Meatloaf Thigh Panini Turkey And Stuffing Turkey Pastrami Turkey Reuben Melt Turkey Burger Turkey Meatball Breakfast Sandwich Hot Brown Slider Cobb Bowl Turkey Risotto Blackened Turkey Bacon Smoked Turkey Taco Fried Turkey Dumpling Ground Turkey Burrito Turkey Wing Open Faced Sandwich Breakfast Burrito Turkey Ham Turkey Club / Blt Turkey Breast Roasted Turkey Bbq Turkey Tetrazzini Drumstick Turkey Gravy Frittata Turkey Benedict Hickory Smoked Turkey Tenderloin adoption National Turkey Federation | Menu Adoption Cycles proliferation ubiquity contact Datassential: 312. 219. 6431 kristy. pfaffinger@datassential. com 3

Meats | Menu Adoption Cycle Applewood Smoked Bacon Bone Marrow Candied Bacon Linguica Merguez Tongue Porchetta Sweetbreads Goat Venison Veal Cheek Rabbit Animal Heart Wagyu Coppa Pig Tail Pork Rind Hanger Steak Kobe Mortadella Porterhouse Steak Tasso inception Flat Iron Steak Turkey Sausage Veal Sopressata Prosciutto Pancetta New York Strip Beef Tenderloin Tartare Alligator Shredded Beef Filet Mignon Pork Belly Short Ribeye Steak Ham Meatloaf Roast Beef Chuck Top Sirloin Bison Pork Shoulder Pork Butt Strip Steak Prime Rib Flank Steak Bresaola Pig Ear Elk Andouille Carpaccio Charcuterie Lardon Chicharron Pulled Pork Brisket Capicola Boar Carnita Turkey Bacon T-Bone Steak Salami Sirloin Pork Chop Meatball Pepperoni Chorizo Ground Beef Angus Bacon Chicken Turkey Roasted Turkey Ground Turkey Bratwurst Lamb Rib Sausage Skirt Steak Tri Tip Steak Duck adoption proliferation ubiquity