Memory Magic Trick Think of any number from

Memory Magic Trick ~Think of any number from 1 to 10 ~Multiply your number by 9 ~If it is a two-digit number, add the digits together ~Subtract 5 ~Find the letter in the alphabet that corresponds with your number. For example, if you are thinking of the number “ONE” it would be “A”. Number “TWO” would be “B”. “THREE” is “C” and so on. ~Quickly think of a country whose name that starts with that letter and spell the name of that country in your head ~Find the second letter in that country’s name and quickly think of an

Memory

Memory Retrieval Info. from LTM back to STM Retrieval Cues - Reminders of relevant info. - Surf LTM to related info. (RED) Info Respond Shortterm Store Longterm Store

Memory Retrieval Physical Context Effects - Example: Old neighborhood memories - Benefit when match encoding and 1 st retrieval contexts 2 nd - Example: Scuba divers study - Déjà Vu - new context cues old

Memory Retrieval Mental Context Effects - Moods - State-dependent memory (drunk)

Memory Retrieval Confuse Cues - Proactive Interference - Retroactive Interference

Memory Retrieval Proactive Interference - https: //www. youtube. com/watch? v=b. Toi. Iihknvs with - Something learned earlier interferes recall of info. learned later - Example: Old locker combo. disrupts memory for new combo.

Memory Retrieval Retroactive Interference - Something learned later interferes with recall of info. learned earlier - New info. overwrites/blocks old info. - Example: Lose old address or phone # Study Econ. Study Psych. Econ. Final

Memory Retrieval 1 st Lose Cues - Tip of the tongue phenomenon 2 nd - Freud’s motivated forgetting - Protect self-image - Repressed memories - Freud’s psychoanalysis

Memory