Membership Recruitment Retention Derrill Painter District 5890 Membership
Membership Recruitment & Retention Derrill Painter - District 5890 Membership Chair
District Membership Trends 2004 -2017 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Goals for 2017 -18 Marching Orders: From: DGE Bill Palko Your Mission, If You Should Accept, Is a Net Increase of +1 for clubs (< 50) +2 new Members for clubs (> 50) for the Rotary year! Is this Doable? ? Absolutely…
Cookbook Approach to Membership Recruitment & Retention
Membership Committee Structure • • Recruitment Orientation Mentoring Retention • • Catch ‘em Teach ‘em Coach ‘em Keep ‘em
Broad Brush Approach • Recruitment Must be Proactive and Appeal to all Generations • Guests Cannot Fall Through the Cracks • Red Badgers Must be Educated, Get Involved and Have a Fulfilling Experience • Make Everyone Feel Welcome • Mentor New and Existing Members • If We Can’t Keep Members, Everything Else We Do is Insufficient !!!
Implement Proactive Membership Recruitment • Conduct Classification Survey • Encourage Members to Identify Prospects & Invite to Rotary • Must Get Current Members to Buy Into Membership Drive • Provide Tools to Assist Members in Their Efforts
Membership “Recruitment & Retention” Activity: Identify Membership Prospects
Establish Proactive Guest Program • Be Extremely Friendly when Guests Come to the Meetings • Make Sure They have a Rewarding and Positive Experience • Don’t Let Guests & Visitors Slip Through the Cracks
Improve New Member Program • Streamline the Approval Process • Develop Consistent Orientation Message (Rotary Information) • Set the Participation & Financial Expectations During Orientation • Conduct a Structured Induction
Establish Mentor Program • • Assign Mentor to Red Badger Work with Red Badger’s Sponsor Lead Red Badger Through the Process Promote Red Badger Involvement AND Existing Member Involvement • Don’t Let Anyone Fall Through the Cracks!!!
Establish Membership Retention Program • • Develop Activities to Involve All Club Members Identify Members Who Are Becoming Inactive Take a Proactive Approach, Call Offer Assistance to Those Members Who are Elderly, ill or Disabled. • Conduct Current Membership Survey • Don’t Let Anyone Fall Through the Cracks!!!
Strengthen Family of Rotary • Schedule Club Socials • Encourage Members to Participate in Club Socials • Encourage Members to Get Their Spouses Involved in Rotary Functions
Interface with Public Relations • Deliver Induction Pictures, Club Activities Along With Print Ready Copy to Local Media • Publish the Same in Club Newsletter • Remember, Members Like to be Recognized for Their Efforts, and “Everyone” Likes to See Their Picture in Print!!!
Appeal to 25 -55 Age Group • Wants to Give Their Time & Talent, Not Just a Check • Wants More Information about Organization, Before Getting Involved • Tend to Distrust Large Organizations • More Likely to Choose Volunteer Activities that Provide Challenges & Social Connections 18
Club Flexibility • • • Change Your Meeting Schedule Vary Your Meeting Format Relax Attendance Requirements Offer Multiple Membership Types Invite Rotaractors To Become Members of Your Club
Member Buy In • Must Recognize the Problems, We are Getting Older!!! • Current Members Must Buy into Solution • Must Create Atmosphere Attractive to Younger Generation • You have Seen the Way of the Future
Commitment • Change the Face of Our Club • Appeal to 25 -55 Age Group • +1 or +2 New Member Positive Gains this Rotary Year Is Attainable • But, We Need Everyone’s Commitment to Make It Happen
Questions? Contact Information: Derrill Painter derpaint@yahoo. com 832 -473 -5729 cell
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