Membership Recruitment Kim Granados NSPE Membership Director Jen

Membership Recruitment Kim Granados NSPE Membership Director Jen Summers PSPE Executive Director Daniel Cook, PE PSPE Membership Chair

NSPE Focus New Family brand 38 out of 48 Increased Communication Single Price Point • Open Forum • Websites (8 of 12) • PE Matters state newsletters • PE Day • $299 Improved technology Message testing • Texas campaign • Database Upgrade • Database Access Focused messaging • Champion • Guide • Advance • Unite

NSPE Focus At which level would you like NSPE to focus on providing the following products and services in the future? Please select the level at which you think it is most important for NSPE to provide each product or service. (N = 1, 002) National State Research and publications Local 82% Ethics resources 14% 60% Career path and job search guidance 50% Professional education 49% Government advocacy and policy efforts 46% Online job board 46% Online networking opportunities 30% 38% 35% 41% Conferences and meetings 24% In-person networking events 6% Volunteer opportunities 4% 46% 58% 31% 25% 10% 12% 17% 49% 41% 5% 13% 18% 64% 71% 4%

Recruitment 2018 -2019 Recruitment Plan

Recruitment 2018 -2019 Recruitment Plan Tactic 3 Emails Date Jan. 9 – Feb 18 Audience(s) 1. Never members in database 2. Acquired lists General Message 1. It’s a new year! Make sure you start it off right with NSPE. [Messages tailored by audience] 2. Discover resources tailored to the needs of Professional Engineers and gain access to expert advice as a member of NSPE. And, don’t miss this preview of EWeek! 3. EWeek is Feb. 17– 23, discover events in your region, hosted by NSPE. 4. EWeek is around the corner! Join NSPE today to start connecting with peers from your region and around the country today! Direct Mail Letter Late February Newly Licensed PEs Congratulations on earning your PE license in 2018. Start 2019 off right with membership in NSPE. “Care Packages” Flyers and handouts Social Media Feb. 17– 23 EWeek event participants NSPE is the only national organization representing all licensed engineers. Learn more and join today. Jan. 9 – Feb 18 All Audiences with Email through Facebook and Linked. In Discover resources tailored to the needs of Professional Engineers and gain access to expert advice as a member of NSPE. NEW YEAR (January- February 2019)

Recruitment 2018 -2019 Recruitment Plan BEYOND (MARCH - APRIL 2019) Tactic Email for State Society Use Date Feb. 22 Audience(s) All audiences General Message EWeek has ended, but you know being a PE is a year-round commitment. Let NSPE help you achieve your professional goals 3 Emails Feb 22 1. Never members in database Acquired lists Advocacy focus on “Consumer Choice” attacks on licensed professionals and “Transparency Business” big brother tracking Lapsed Members Recent PE passers Join NSPE today to unlock access to a myriad of benefits and become a part of a respected, nationwide community. 2. Direct Mail Brochure Late April 1. 2.

Recruitment Resources

Recruitment Chapter Best Practices • • Newly Licensed Ceremonies Outreach at Universities Offering valuable PDH opportunities Chapter meetings where all current members bring a colleague

Retention NSPE MEMBER TOUCH POINTS FIRST YEAR Join Online/Phone Join via mail Day 2 -60 Day 1 Communities emails • Entered in Traditional “Retention” Database • Welcome Email • Receipt Email Month 1 2 3 Daily begin day following entry • Daily Designs • • Day 3 Not standardized: * Welcome from state * State newsletters *Expire emails from states *Calls from state/chapter leaders Month Month Month 4 5 6 7 8 9 10 11 12 13 14 15 Monthly • NSPE benefits email • PE Scope or PE Update Bi-Monthly touches: PE magazine *only printed piece we send regularly Occasional partner marketing pieces • Pearl • UPS • Bank of America CC Email invoice • • Email invoice Seasonal touches: New Year Holiday greeting Announcement of new 15 free Birthday greeting Anniversary greeting Paper invoice *expire e-mail from states Expiration Date Call from NSPE staff Exit survey PE last issue Notice Membership is Terminated

Retention Resources

Retention Resources Chapter Rosters - Contact Jen Summers to have you set up with direct access to chapter rosters at nspe. org

Retention Chapter Best Practices • Board members make monthly calls (or send texts) to expiring members (we have examples of scripts) • Get members engaged • NSPE Open Forum (online knowledge sharing) • Attending chapter meetings • Responsibilities – leadership positions or small specific tasks • Member/non member rates at meetings

Retention Agenda • PSPE Membership Focus Efforts • Increased Social Media and Information Presence • Resources Available to Chapters • PSPE Elevator Speeches • New Student Chapter Committee • Development of New Student Chapters • Student Chapter Development

Retention PSPE Recruitment Resources • State Licensed Engineers

Retention PSPE Recruitment Resources • State Licensed Engineers • Increased Social Media Presence

Retention PSPE Recruitment Resources • State Licensed Engineers • Increased Social Media Presence • Resources Available to Chapters

Retention PSPE Elevator Speeches

Retention New Student Chapter Committee • PSPE is moving forward with the creation of a new Student Chapter Committee. • What the committee is • Provides a forum for the 4 state student chapters to collaborate on a statewide project • Provides additional leadership opportunity for a student member to provide a voice to the Board • Provides direction to the Board on younger engineers issues

Retention Student Chapter Development • • Goal of at least 5 additional student chapters by 2025 10 Universities to Approach Western PA Student Chapters How can chapters help? • Is there an engineering university in your region? • Do you know any of the Professors? • Are you willing to assist the University to Develop a Chapter? • Students are still eligible for free membership.