MEMBERSHIP MATTERS Invest in the future of your

MEMBERSHIP MATTERS Invest in the future of your business and industry National Restaurant Association 1

Today’s Goals • • • Introductions Discuss Your Priorities Membership Overview • Hyatt Hotels NRA Membership History • Our Member Value • How NRA Brings it Together at the National Level • Your NRA Team Membership & Your State Key Points National Restaurant Association

WE EXIST TO HELP Founded in 1919, the National Restaurant Association exists to help members – the cornerstone of their communities – build customer loyalty, rewarding careers and financial success. • We are the largest foodservice trade association in the world. * • We serve to represent and advocate for the industry’s interests with state, local and national policymakers, protecting our members’ bottom line. • We have your foodservice interests in mind, we vet tools and resources to take the burden off of you and ultimately make you more successful. *largest by membership National Restaurant Association

INDUSTRY SNAPSHOT There’s strength in the numbers 47% share of the food dollar 980, 000 restaurant locations in the US 13, 100, 000 restaurant-industry employees National Restaurant Association When we come together as an industry, our collective voice will be stronger and our impact will be greater than it would be on our own. 24

STRONGER TOGETHER Our collective voice is stronger 500, 000 restaurant business members 750 staff members* working for you Advocacy, networking, education and research are possible because of the NRA’s vast reach and our members. *in partnership with state restaurant associations (SRA) National Restaurant Association 5

MEMBERSHIP, SIMPLIFIED Every member has unique needs, but we all have a common purpose. That’s why we’ll develop a membership approach that works best for you, and addresses what matters most to your business. Saving time, headaches and delivering the most value. National Restaurant Association

HYATT HOTELS MEMBERSHIP HISTORY Corporate Membership ü Meet requirements of 8+ units, 5+ states ü Complimentary Illinois Restaurant Association membership (HQ state) ü Dues based on total annual foodservice sales (F&B): $28, 606 Ø Long-standing members since at least 1999 through 2013 Ø Patrick Donnelly incoming IRA Board Member Written Commitment by June 30 th to Renew for 2014 National Restaurant Association 27

MEMBERSHIP ENGAGEMENT Team Involvement ü Current Hyatt Roster primarily food & beverage ü Well-rounded Membership Roster to engage all teams based largely on how you run your business Ø Operations Ø Nutrition Ø Human Resources Ø Finance Ø Marketing Ø IT Ø Plus Government Affairs & More ü NRA Executive Briefing Centers – Meet with Key NRA leaders on issues most pressing to you National Restaurant Association 28

Membership Matters Member Value that help the bottom line Advocacy representing their voice for peace-of-mind Research & Insights resources to stay ahead of emerging trends Education & Networking opportunities to connect and learn We offer our members a wide range of benefits. From Main Street to Capitol Hill, our activities drive our industry forward. Tools & Solutions resources to grow revenues and develop employees National Restaurant Association 29

HOW WE BRING IT TOGETHER Example of Health Care Reform and Member Value Health care is key Issue with unique Industry needs • Steep costs for operators • Complex to implement Advocated for and Represent industry • Issue since 1992 • Oppose law • Bring Voice to Congress Provide Tools and Solutions to comply • Health Care Headquarters • Employee Notification & Exchange Portal • NRA Health Care Law Primer • United. Healthcare (Discounts) National Restaurant Association Gather Research and insights to make case • One-on-One Meetings • Research studies Prepare members with Education and Networking resources • Public Affairs Conference • Member Webinars & 1 -on-1 Meetings • HR/Finance/Tax Executive Study Groups

Advocacy & Representation Advancing Industry Interests The NRA Policy and Government Affairs team, consisting of policy, labor, food an lobbying experts, is here to serve the industry. • Focused on current issues such as (but not limited to) menu labeling, health care reform, immigration, paid sick leave, swipe fees, etc. • Sample Resources: • Access to NRA Staff Expertise • Public Affairs Conference (April) • Front Burner e-Newsletter • Legal Problem Solver National Restaurant Association We want to hear from you. Lend your voice to the issues that affect your bottom line. Policies are constantly changing. Help steer the future of the industry. Restaurant. org/Advocacy 11

Advocacy & Representation Ex: Legal Problem Solver is an easy to understand summary of key laws and regulations. Free to members. Restaurant. org/Advocacy National Restaurant Association 12

Research & Insights Making complex information easy The NRA’s dedicated economists and “on call” Knowledge Center work on forecasts and trend reports to help operators manage their business. • • Restaurant Industry Forecast (Free/Discount for Members) Restaurants & The Economy • • Restaurant Performance Index (Free/Monthly) • Restaurant Trend. Mapper® (Discount) • Economist’s Notebook (Free/Monthly Blog) Restaurant Industry Operations Report (Discount) What’s Hot Annual Survey (Free) Restaurant Industry 2020 (Discount) • Limited-Service Restaurant Trends 2013 National Restaurant Association (Discount) Our Research team is focused on bringing complex information together and making it easy to understand. Restaurant. org/Research 13

Research & Insights Ex: Restaurant Industry Forecast National Restaurant Association Restaurant Industry Forecast is the most credible source on industry sales projections and trends. Published annually. Sales & Economic Forecast Free to members. Restaurant. org/Research 14

Education & Networking Opportunities to connect and learn The collective knowledge of our members is a key ingredient of NRA’s value. • Executive Study Groups and email discussion groups (Listservs) • Nutrition, Quality Assurance, Supply Chain Management, Risk & Safety, HR, IT, Financial Officers & Tax, Internal Audit, Marketing (MEG)* • NRA Restaurant, Hotel-Motel Show (May) • Member-only webinars *MEG does not have a listserv at this time National Restaurant Association Focused on providing bestin-class programs unique to the foodservice industry that encourage peer -to-peer learning Restaurant. org/Events Restaurant. org/Show 15

Education & Networking Opportunities to connect and learn Upcoming Events Date(s) Location Tax & Finance June 25 -27 Philadelphia Quality Assurance Oct. 1 -3 Wash. , DC Supply Chain Management Oct. 20 -21 Orlando, FL Marketing Executives Group Oct. 27 -28 Atlanta, GA Restaurant Innovation Summit Oct. 28 -29 Atlanta, GA Information Technology Oct. 29 -30 Atlanta, GA Webinars and Other Events Ongoing Online Attend a discipline specific Executive Study Group (ESG) and build valuable connections. Click here for list of past webinars Restaurant. org/Events Restaurant. org/Show National Restaurant Association 16

Upcoming IRA Events Upcoming Events Date(s) Location Golf Classic August 6 West Chicago, IL Chicago Gourmet September 26 -28 Millennium Park, Chicago, IL National Restaurant Association Attend local events to build valuable connections. 17

Education & Networking Hyatt Receives 75 Free NRA Show Badges Complimentary NRA Show Badges to attend the industry leading NRA Restaurant, Hotel-Motel Show. 2014 Sessions Available for Purchase *Quantity varies per membership level Restaurant. org/Show National Restaurant Association 18

Tools & Solutions Programs, products and services NRA invests develops and vets a variety of tools and support systems to help members manage and grow their business, reduce costs and attract customers. • Sample Resources: • Risk Mgmt: Family of Serv. Safe® products • Health Care: Health Care HQ • Payment: Edge Discover® Pre-Paid Card • Healthy Meal Options: Kids Live. Well • Legal: Direct Access to NRA Legal Counsel • Sustainability: Conserve Program Resources available in Marketing & Sales, Operations, Workforce Engagement and Food & Nutrition to help you run your business. Restaurant. org / Tools National Restaurant Association 19

Tools & Solutions Additional Member Only Discounts on National Partner Products (Restaurant. org/Tools) Marketing & Sales Operations • Online marketing (Fishbowl) • Restaurant Analytics (Guest. Metrics) • Digital Marketing (MOpro) • Business Insights (American. Express) • Payment Products (Heartland) • Energy-efficient lighting (North American LED) • Performance Management tools (Red Book Solutions) • Gift Card Compliance (Card Compliant) • PCI Compliance and data security (ANX|Earthlink) Workforce Management • Job postings (Career. Builder) • Health Insurance (United. Healthcare) Food & Nutrition • Nutrition Analysis (Healthy. Dining & Menu. Calc) Restaurant. org / Tools National Restaurant Association 20

Manage My Restaurant. org/Manage-My-Restaurant • Provides practical “howto” tips and resources for running your business • Four Key Areas: • • • Marketing Workforce Engagement • Food & Nutrition • Operations/IT/Fin Featured Products, Events, Tools & Solutions National Restaurant Association

Kids Live. Well Program • Launched in July 2011, Collaboration between NRA and Healthy Dining to help parents and children select healthful menu options when dining out. • Participants agree to offer and promote a selection of items that meet qualifying nutrition criteria based on leading health organizations' scientific recommendations, including the 2010 USDA Dietary Guidelines. • Benefits: • • • Restaurants get third-party verification and promotional materials • Families get accurate information to help them make informed decisions about their child's meal. Contact: Joy Dubost, National Restaurant Association (202) 973 -5361 42, 000 restaurant locations Additional Info at Restaurant. org/Kids. Live. Well National Restaurant Association 22

Conserve Program Restaurant. org/Conserve Complimentary subscription to all members for the Conserve Sustainability Program Restaurant. org/Conserve National Restaurant Association 23

Health Care Headquarters Restaurant. org/Healthcare Health Care HQ provides key resources that members can access to learn about the law, notify employees and shop for insurance options. Restaurant. org/Healthcare National Restaurant Association 24

YOUR NRA TEAM An extension of your staff Food & Nutrition Policy Labor & Workforce Sustainability Tax & Profitability Policy Joan Mc. Glockton Vice President (202) 331 -5931 Angelo Amador Vice President (202) 331 -5913 Laura Abshire Director (202) 973 -5380 Dave Koenig Vice President (202) 331 -5905 Joy Dubost Director Nutrition Policy (202) 973 -5361 Michelle Neblett Director (health care policy) (202) 331 -5901 Liz Garner Director, Commerce + Entrepreneurship (202) 973 -3964 Randy Spicer Vice President (Health & Insurance Services) (214) 448 -4452 Jim Higgins Vice President (Financial Services/EDGE) jhiggins@restaurant. org Email address is First. Initial. Last. Name@Restaurant. org (e. g. rspicer@restaurant. org) National Restaurant Association

YOUR NRA TEAM An extension of your staff Industry Research & Economics Legal Support Hudson Riehle Senior Vice President, Research & Knowledge Group (202) 331 -5962 Dave Matthews Executive Vice President, Innovation and Member Advancement (312) 715 -5362 Bruce Grindy Vice President and Chief Economist (202) 331 -5957 Knowledge Center Hotline (800) 424 -5156 Email addresses are First. Initial. Last. Name@Restaurant. org (e. g. rspicer@restaurant. org) National Restaurant Association

YOUR NRA TEAM An extension of your staff Membership Team Tom Wojno Vice President, Member Value (202) 331 -5943 Kari Dabrowski Member Experience and Engagement (312) 715 -5387 Amanda Reiter Senior Director, Membership (202) 331 -5908 Kisha Goodrum Data Marketing Manager (202) 331 -5983 Email addresses are First. Initial. Last. Name@Restaurant. org (e. g. rspicer@restaurant. org) National Restaurant Association

Next Steps ❶ Written commitment or payment to renew 2014 Corporate Membership by June 30, 2014 ❷ Follow up on any Hyatt requests from today ❸ Update Hyatt Hotels membership roster v Identify someone NRA can work with to update v Add / Delete new or old team members and update contact info v Ensure the head of each major functional area is on the list (e. g. Finance, IT, HR, Marketing, etc. ) v NRA will work with Hyatt to onboard the team and maximize membership. ❹ Review and plan attendance at upcoming events (slide 14); Restaurant Innovations Summit is highly recommended. ❺ Plan for 2015! v Briefing Centers – Let’s connect our teams and discuss your top industry needs ❻ Call us! NRA staff is an extension of the your team – and a trusted advisor as you grow your business. You can pick up the phone any time and call one of our staff experts. National Restaurant Association 28

CONNECT WITH NRA / IRA NRA DC Headquarters 2055 L Street NW, Suite 700 Washington, DC 20036 (202) 331 -5900 or (800) 424 -5156 NRA Chicago 175 W. Jackson Boulevard Chicago, IL 60604 (855) 514 -8115 Illinois Restaurant Association 33 W. Monroe, Ste 250 Chicago, IL 60603 (312) 787 -4000 National Restaurant Association Restaurant. org @We. RRestaruants @Illini. Rest. Assoc /Restaurant. Dot. Org National. Restaurant. Association 29