Membership Growth Attract New Members Engage Members Strengthen
Membership Growth Attract New Members – Engage Members – Strengthen Clubs Presented by Steve Solbrack September 25, 2015
Priorities § Membership is Rotary International’s highest priority § Polio Eradication is The Rotary Foundation’s highest priority TITLE | 2
Strategic Plan TITLE | 3
Strategic Plan Support and Strengthen Clubs § Foster club innovation and flexibility § Encourage clubs to participate in a variety of service activities § Promote membership diversity § Improve member recruitment and retention § Develop leaders § Start new clubs § Encourage strategic planning at club and district levels TITLE | 4
Strategic Plan How are we doing as a District? § We have 2, 812 members as of July 1, 2015 versus 2, 880 on July 1, 2012 § It has been 8 years since we exceeded 3, 000 members § We bring in 338 new members each year on average § We lose 364 members each year on average § 29% of the 2, 880 members have left in the past 3 years § 25% of the 1, 013 members that joined in the past 3 years have left in the past 3 years TITLE | 5
District 5950 clubs experiencing growth during past 3 years § Over 30% - 1 club § South Metro Mpls Evenings § Over 20% - 3 clubs § Cokato-Dassel, Edina Morningside, Lake Minnetonka-Excelsior § Over 13% - 6 clubs § Monticello, Hutchinson, Maple Grove, Willmar Lakes, Minnetonka TITLE | 6
Success Stories § Edina Morningside – 22% growth § Rob Laughlin, Heather Haen Anderson and John Sorteberg § Minnetonka – 13% growth § Lenny Newman and Guy Marzano § South Metro Minneapolis Evenings – 33% growth § Marisa Baer TITLE | 7
Setting Goals § 22 of 63 clubs have entered a membership goal into Rotary Central for 2015 -16 § 5 of the 10 clubs that have experienced growth have entered their goal § When written, goals are 80% to 90% more likely to be achieved TITLE | 8
Attracting New Members § Vibrant Clubs – Be a Vibrant Club § Business, Professional and Community Leaders § Female – District 5950 currently 26% § Young Professionals – District 5950 currently 6% § Ethnicity § Men and women in their 60 s § Communicating with prospective members § What is attractive about your club? TITLE | 9
Member Engagement § Treat members like customers § Help them appreciate the benefits of membership § Customer satisfaction survey § How does your club treat members as a customer? § How do you immediately engage new members? § How do you engage members for the first 3 years? § How do you engage long-time members? TITLE | 10
New Member Engagement § Of the 1, 990 member terminations in District 5950 the past 5 years 18% terminated in year 1 and 29% in year 2 § New member orientation § Mentoring § Engagement § Leadership § 1 to 1 conversations TITLE | 11
Membership Growth § Who are the membership champions in your club? § Do you recognize them and thank them? § Are you entering sponsors into Club. Runner? TITLE | 12
West Metro Rotaract Club § Fun, Fellowship and Service § Every other Tuesday at 7: 00 pm § Cooper Pub, West End, St. Louis Park § Age 19 to 30 § www. facebook. com/west metrorotaractgroup TITLE | 13
Join Leaders – Exchange Ideas – Take Action § Unified Brand, Message and Voice § Elevator Speeches § Before: http: //goo. gl/rv. X 3 e. S § After: http: //goo. gl/22 Qlq. X TITLE | 14
What is Your Rotary Story § Why Rotary? § Focus more on the why, and less on the what and how § Stories are most effective § Share your Rotary story with prospective members TITLE | 15
Resources § www. rotary 5950. org § Click on “Club Support” for drop-down menu and then click on “Membership” § www. rotary. org § Click on “My Rotary” and “Sign in” § Enter email address and password TITLE | 16
Membership Growth Steve Solbrack, District Membership Chair – 2015 -16 612 -578 -8776 steve@solbrack. com
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