MEMBERSHIP ENGAGEMENT DISTRICT 5050 MEMBERSHIP ENGAGEMENT Whats Member

MEMBERSHIP ENGAGEMENT DISTRICT 5050

MEMBERSHIP ENGAGEMENT • What’s Member Engagement? • Why is it important? • Why Survey & How? • The Survey Questionnaire • Action Plans • Survey Methods • Survey Analysis and Beyond 2

YOUR TAKE-AWAYS AT END OF DAY YOU WILL/HAVE/KNOW: Experienced a Membership Survey Understand the Survey Contributed to the Questionnaire Started Action Plans How to Analyze the Survey Results Laughed and Learned 3

GROUP EXERCISE PROCESS • • • Each table is a group Elect a Leader, Recorder and Timekeeper Leaders prepare to REPORT on your findings • Hand in your pages 4

What’s Member Engagement? Why is it important?

MEMBERSHIP ENGAGEMENT Definition: Employee Engagement is a measure of an employee's positive or negative emotional attachment to their job, colleagues and organization that profoundly influences their willingness to perform at work Member Engagement is a measure of a member’s positive or negative emotional attachment to their Club, colleagues and organization (RI) that profoundly influences their willingness to contribute and remain within the Club. ORIGIN: Early 17 th century (in the general sense 'a legal or moral obligation'): French, from engager 'to pledge' 6

WHY IS ENGAGEMENT IMPORTANT? GROUP EXERCISE – 10 minutes in your Group to come up with two reasons why Engagement is Important in your Club. 7

WHY IS ENGAGEMENT IMPORTANT? Engaged employees are 87% less likely to leave the organization than the disengaged. (Source: Driving performance and retention through employee engagement. Corporate Leadership Council) Study of 23, 910 business units compared top quartile and bottom quartile engagement scores and found that those in the bottom quartile averaged 31% – 51% more employee turnover. (Source: Gallup Q 12 Meta-Analysis, Gallup) Source: Kevin Kruse, Why Employee Engagement? (These 28 Research Studies Prove the Benefits)Forbes Magazine, 09. 04 2012. 8

Why Survey & How? The Survey Questionnaire

WHY A SURVEY? �TAKE TEMPERATURE OF MEMBERSHIP �OBJECTIVE MEASURE VS OPINION �WE MEASURE ATTENDANCE, WHY NOT ENGAGEMENT? �BENCHMARKING – TRENDS AND ISSUES �MONITOR CONNECTION BETWEEN CLUB AND INDIVIDUALS 10

SURVEY BENEFITS �HELP MEMBERS RE-CONNECT TO ROTARY �FOSTER COMMUNICATION AND FEEDBACK WITHIN THE MEMBERSHIP �HELP MEMBERS SELF-ASSESS ACTIVE MEMBERSHIP �GAUGE THE LEVEL OF ENGAGEMENT OF MEMBERS WITHIN THE CLUB �GAUGE THE LEVEL OF MEMBERS’ SATISFACTION WITH THE CLUB 11

SURVEY METHOD The MEMBER SURVEY will be set up on the District web site. Your Club members will access the web site and take the survey. Results will be emailed to the Membership Committee Chair/Director REQUIRES a set timeframe for conduct of the survey – What should that be? 12

SURVEY BEST PRACTISES • GET BUY-IN FROM MEMBERSHIP COMMITTEE AND EXECUTIVE. • SET A PUBLICLY ANNOUNCED TARGET OF 90% OR BETTER PARTICIPATION OF MEMBERS. • COMMUNICATE THE PURPOSE OF THE SURVEY AND THE BENEFITS TO THE CLUB. • PLAN A 4 -WEEK COMMUNICATION PLAN TO INFORM MEMBERS OF THE DATES FOR THE SURVEY. • PROVIDE A QUICK SHOW AND TELL ABOUT HOW TO TAKE THE SURVEY. 13

THE SURVEY EXPERIENCE GROUP EXERCISE – 10 minutes. ØUse your own computer/tablet OR one of the additional computers here at the front of the room. ØGo to the District 5050 web site. On the horizontal navigation bar click MEMBERSHIP and scroll down and click MEMBERSHIP/RETENTION RESOURCES, then on the left column click: MEMBER SURVEY. How do you feel about this experience? Good, bad? Like it? Convenient? 14

THE SURVEY QUESTIONNAIRE GROUP EXERCISE – 15 minutes. Review the Questions and discuss: 1. What changes you would make (additions, deletions, revisions)? 2. What questions do you have about the survey itself? Remember this is an ENGAGEMENT Survey. 15

LUNCH 16

Action Plans

SURVEY PLANNING PLAN - DO - REVIEW PLAN: Ø Recognize Objectives Ø Determine Key Tasks DO: Ø Perform the function or task REVIEW: Ø Analyze results/evaluate Ø Identify what you have learned Ø Reflect on the outcomes REVIEW DO PLAN: Ø Plan changes Ø Take action on what you have learned 18

SURVEY PLANNING THREE PHASES 1. 2. PRE-SURVEY - Plan for it CONDUCT SURVEY - Do it! 3. POST-SURVEY Analyze it What to do with it 19

SURVEY PLANNING GROUP EXERCISE – 15 minutes. Using the Action Plan Template, discuss and decide what TASKS you will have to complete for BOTH the Pre-SURVEY and actual SURVEY CONDUCT phases. 20

SURVEY PLANNING: Pre & Conduct Phases PRE-SURVEY KEY TASKS CONDUCT KEY TASKS 1. 2. 3. 4. 5. 5 21

POST-SURVEY PLANNING GROUP EXERCISE – 15 minutes. Using the Action Plan Template, discuss and decide what TASKS you will have to complete for the POST-SURVEY phase. This is a process designed to implement the findings from the survey. 22

SURVEY PLANNING: Post-Survey Phase KEY TASKS 1. 2. 3. 4. 5. 6. 23

Post-Survey Analysis

SURVEY ANALYSIS RESULTS: I feel that my fellow Rotarians in the Club care about me as a person. Answer Options Strongly Disagree Neutral Agree Strongly Agree Response Percent 1. 7% 3. 4% 10. 2% 55. 9% 28. 8% answered question skipped question Response Count 1 2 6 33 17 59 0 25

SURVEY ANALYSIS BEST PRACTISES: • • Review & Discuss for MAJOR Highlights Identify CROSS-TABS that you need. Email me. • • • Engagement Factors: My Rotary – How do you feel about your relationships within the Club? Organization – How do you feel about Rotary and your Club? Leadership – how satisfied are you with the leadership within the Club? Other Members – How do you feel about your fellow Rotarians in your Club? 26

SURVEY ANALYSIS BEST PRACTISES: CONFIDENTIALITY & ANONYMITY • Review COMMENTS and DO NOT PUBLISH extant. • Neutralize wording of Key COMMENTS and include in presentation of results to illustrate only. 27

SURVEY ANALYSIS BEST PRACTISES: PRESENT RESULTS TO CLUB • As soon as Possible • Distribute copy of Survey. Monkey Excel to each Member (no Comments) • Power. Point Presentation of the Analysis – time for Q&A. 28

CONCLUSION CONTACT: mikered@shaw. ca 29

30