Membership Development Plan Presenter Date Overview Background to

Membership Development Plan Presenter Date

Overview • • • Background to the plan How the plan was developed The Membership Development Plan How the plan will be implemented Budget for implementation TITLE | 2

Background – Membership: where are we now? • Continue to achieve great outcomes for communities locally and abroad • Membership continues to be rewarding • However, we face the challenge of a slowly declining membership. On average: – Our clubs are getting smaller – Our membership is aging – We lose as many members as we attract TITLE | 3

Background - membership development plan • Responds to the need to increase membership • Based on a target of 3% net growth each year over the next three years • Endorsed by Governors, Governors Elect and Governors Nominee in November 2012 • The plan was endorsed by the RI board in October 2012 • Consistent with RI’s goal for 3% growth each year for next three years TITLE | 4

How the plan was developed • Planning workshop in Sydney – August 2012 • 22 participants: – Past District Governors – Rotarians – Rotaractors (2) – Senior management staff from RI and RDU offices in Parramatta • Group broadly representing Australia, New Zealand South Pacific Islands TITLE | 5

Our vision for the future Strategic partnerships Diverse membership Informed and skilled Rotarians Recognised and trusted brand Innovative and flexible structures and operations TITLE | 6

Strategic priorities • • • Increase membership diversity Develop skilled and informed Rotarians Support innovative and flexible clubs Build strategic partnerships Enhance brand recognition, understanding and trust TITLE | 7

Increase membership diversity • Develop clubs which are more reflective of their local community • Identify and act on opportunities to increase diversity • Provide additional opportunities for non. Rotarians to participate in activities and projects • Investigate innovative membership types, club structures and operations • Promote inter-club support and activities TITLE | 8

Develop skilled and informed Rotarians • Develop effective training teams at District and club level • Increase members’ knowledge of Rotary • Encourage participation in events and programs which enhance Rotary awareness • Promote Rotary information sharing between clubs • Encourage and support new members to learn about Rotary • Provide additional, quality resources to clubs and districts TITLE | 9

Support innovative and flexible clubs • Conduct regular club forums to review and improve club health • Adopt a three year planning process TITLE | 1 0

Create strategic partnerships • Provide resources and support to clubs and districts to enable partnership development • Develop strategic partnerships at national, districts and club level TITLE | 1 1

Build brand awareness, understanding and trust • Develop an ambassador’s club to promote membership of Rotary • Promote Rotary week and Rotary achievements • Rejuvenate websites, social media and public image assets • Establish and publicise ‘whole of club’ projects • Support non-Rotarians to attend District Conferences TITLE | 1 2

Getting started • ‘Spread the word’: e. g. – – Club assemblies District Assemblies Membership Seminars District Conferences • Access the supporting resources: e. g. – – – Power. Point presentations Membership Plan Brochures ‘Top 10’ membership resources Zone Membership Plan webinars Zone Membership team members TITLE | 1 3

Getting started in the club • At District and Club levels: – Set realistic and measurable goals – Get organised - plan your approach – Get the right people on board – Get started! – Regularly review progress – Recognise, reward and communicate success TITLE | 1 4

Getting started • Conduct the Club Health Check: – Use the results to identify priorities • Participate in ‘Club Visioning’ – or another strategic planning process • Learn how others have succeeded. Visit: – www. Rotary. Australia. org. au – www. Rotary. South. Pacific. org • Get started! TITLE | 1 5

Rewards of increased membership • • New energy and ideas Increased effectiveness Enhanced ability to serve Even greater impact TITLE | 1 6