Membership and Retention District 9680 Membership PDG Tony
Membership and Retention District 9680 Membership PDG Tony Castley District Chair – Club Extension RI Committee- Membership & Retention 2011
Membership “Doing excatly what we did yesterday and expecting a different outcome - is stupidity”
Meaning behind the Membership Logo Retention Organizing new clubs Recruitment
World Membership 1905 – 2010
World Membership Figures 10 year world membership at June 30 th Loss/gain countries in the last 5 years
Rotary Membership Australia/NZ
19 78 19 79 19 80 19 81 19 82 19 83 19 84 19 85 19 86 19 87 19 88 19 89 19 90 19 91 19 92 19 93 19 94 19 95 19 96 19 97 19 98 19 99 20 00 20 01 20 02 20 03 20 04 20 05 20 06 20 07 20 08 20 09 20 10 20 11 Rotary Club of Kincumber 40 38 35 34 31 30 25 20 34 32 33 33 31 30 28 27 28 28 28 26 27 27 26 24 24 24 23 24 22 20 21 20 15
Members Ages Member Age Worldwide Member Ages in Australia, New Zealand & Pacific Islands
Working & Retired Members Worldwide Working & Retired Members in Australia, New Zealand & Pacific Islands
Years of Membership Worldwide Years of Membership in Australia, New Zealand & Pacific Islands
Male & Female Members District 9680: 22. 8% 2009 2011 17% 20% Australia & NZ Males Females 80% 83% 15% 17% The World Males Females 85% The World Males Females 83%
Cost Distribution Australia, New Zealand
Cost Distribution Korea
Cost Distribution India
Cost Distribution RIBI UK
Club Meeting Time Distribution Worldwide Australia, New Zealand & Pacific Islands
Club Statistics Australia & New Zealand Members & Clubs for Australia, New Zealand & Pacific Islands
Club Characteristics Number of Clubs Action steps: Over the past five years, the region of Australia/ New Zealand/Pacific Islands has lost 37 clubs, which represents a 2. 5% loss. This compares to a 4% growth in the number of Rotary clubs worldwide over the same time period. • New clubs are a crucial part of overall membership growth in a region. Establishing new clubs can be an effective way of responding to the changing needs of a community - whether demographic, geographic, or even economic. Perform the Membership Satisfaction Survey in Club Assessment Tools to gauge members’ happiness with the time your club meets, and consider sponsoring a new club that meets at a time more convenient for a significant percentage of your club members and may also appeal to potential new members. • • • Use Organizing New Clubs (808) to learn about the process of starting a new club. Consider sponsoring a new club in an underserved geographic location in your community. Start new clubs that focus on a particular demographic group that may not be served with a community’s current club. Perform the Membership Diversity Assessment in Club Assessment Tools to see if any demographic groups are underrepresented in your club, and determine if a new club could respond to those needs. Consider starting a Rotary e-club. Recent Council legislation approved the establishment of up to two Rotary e-clubs per district. E-clubs may be a viable option in your area for members who find it difficult to attend in person meetings. Review What You Need to Know about Rotary E-Clubs.
New Clubs at New Times • • Breakfast Clubs- 7. 15 -8. 30 am Coffee Clubs – 8. 00 – 9. 00 am Lunch Clubs Supper Clubs- 8. 00 to 9. 30 pm Satellite Clubs Ethnic Clubs Hobby and Recreational Club E-Clubs
New E-Clubs • E-Clubs began 10 years ago with E-Club One. • Recent Council legislation approved up to two Rotary E-clubs per district. • 36 Rotary E-Clubs in the world. • First E-Club in Australia was chartered in our District 9680 sponsored by Rotary Club of Epping October 14 th, 2011 • www. rotary-eclub-greatersydney. org
It’s your Rotary Club ! • Discuss and decide what you want your Club to be, and to do? • If you want it to be different then you have to do something different. Remember that saying: “Just doing the same thing over and expecting a different outcome – is a sign of stupidity!” • If you want change you need to decide what changes and then plan how to get there.
Recruiting new members • Phone , visit acquaintances • Talk to tradespeople, suppliers, professionals. • Be well prepared when you talk to others about Rotary. • Follow up, it will take much more than one call • Talk to other organisations • Invite people to quality nights and functions • Keep a data base of prospective members, alumni etc.
Recruiting New Members • 95% of what Rotarians do about membership is Discuss, Analyse, Seek Advise and Plan and while that’s important. • Nothing will change unless you actually do something! • And everyone can do something. . . But will you?
Thank you ! Any questions ?
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