Membangun Digitalpreneur Kota Semarang yang Tangguh Oleh Dinoor

Membangun Digitalpreneur Kota Semarang yang Tangguh Oleh: Dinoor Susatijo SM Open Innovation Management Telkom Digital Service, 2016

Latar Belakang: Membangun Ekonomi Digital Indonesia Realisasi PNBP tahun 2015 sebesar Rp 252, 4 triliun, atau 93, 8 persen dari target APBN-P 2015. Lebih rendahnya realisasi PNBP terutama disebabkan oleh turunnya pendapatan sumber daya alam (SDA) migas dan pertambangan mineral dan batubara (minerba) PNBP 2015 hanya 23% Jumlah Pengusaha/Entrepreneur Indonesia masih sedikit Indonesia 1, 5% Singapura Malaysia Thailand Vietnam 7% 5% 4, 5% 3, 3% Standar World Bank 4% Indonesia Go DIGITAL Di Depan Sarjana Ekonomi Indonesia, Jokowi Bicara Ekonomi Digital Potensi ekonomi digital di Indonesia sangat besar dan penting untuk dikembangkan, hal itu ditambahkan oleh Jokowi, “Kita ingin developer kita mengejar negara lain. Potensi digital ekonomi kita kurang lebih US$ 13 juta. Lima tahun ke depan berpotensi menjadi US$ 130 juta. Sebuah potensi yang besar sekali, jangan sampai diambil oleh orang lain. ” Presiden Joko Widodo dalam acara Ikatan Sarjana Ekonomi Indonesia (ISEI) Maret 2016 (sumber: www. isei. or. id)

Digital Economy The Digital Economy explains the new economy, the new enterprise, and the new technology, and how they link to one another—how they enable one another. • It is not simply about the networking of technology, but about the networking of humans through technology. Economy • It is not an age of smart machines but of humans who work through networks to combine their intelligence, knowledge, and creativity for breakthroughs in the creation of wealth and social development. • It is not just an age of linking computers but of internetworking human ingenuity. Enterprise Technology The 4 Things It Takes to Succeed in the Digital Economy Customer Experience Product Enhancement Sources: Digital Economy, Don Tapscott, 2014; Harvard Business Review 2016 Collaborative Innovation Organizational Leadership

The Top Startup Mistakes

Go Digital untuk Solusi Beberapa Permasalahan Kota & Negara Studi Banding di India Memanfaatkan teknologi untuk memecahkan masalah yang telah terjadi selama beberapa dekade

Perjalanan Indigo Creative Nation: From Creativity to Commerce 6

Pendekatan Pengembangan Startup Digital Since 2009, more than 2200 startups have participated in Indigo Program 1 Akselerasi Inkubasi People Develop Digitalpreneur (Startup) through Indigo Program Digital Creative Industry Ecosystem Development 2 Planet Provide 19 creative facilities in 12 cities in Indonesia 3 Participation Academic + Research institute Business Community Government Quad Helix Collaboration Sources: Telkom, A. T. Kearney 7

Creative Camp and Creative Center Banda Aceh Contact: E-mail : info@Indigo. id Web : indigo. id

People Planet Participation

Creative Camp Activities Identify potential talents and startups Team, Problem & Idea Validation Team Management, Industrial Insight, Lean Methodology Technical, Design, and Business Modules

Mapping • Who(s) – Talent/ developer/ startup – Profil, kemampuan, pengelompokkan • Why – Meningkatkan kapabilitas – Sharing ide / bertukar pikiran – Mencari co-founders / partner / developer Business Makes sure it makes money Technology Makes sure it works HACKER HUSTLER HIPSTER Design Makes sure it serves the user

Talent Development • Perlu dikembangkan kurikulum sesuai dengan kebutuhan SDK – Dapat dibagi ke dalam kurikulum technical, design, business. • Kegiatan: – Training / workshop – Knowledge sharing / Meet-Up – Kompetisi

Founders Preparation • Memberikan pengetahuan tentang: – Startup dan mengelola sebuah startup digital – Industri dan ekosistem bisnis yang dapat menginspirasi pengembangannnya melalui teknologi – Metodologi Lean Startup – Mempelajari pasar dan calon users • Kegiatan – Knowledge sharing / training / Meet-Up – Idea sharing – Founders dating / match-making – Mentoring

Pra-Inkubasi • Mematangkan ide bisnis dan Tim Startup • Melakukan validasi terhadap permasalahan yang akan disolusikan • Kegiatan (dilakukan oleh seluruh Tim Startup): – Workshop implementasi Lean Startup, khususnya dalam tahap Customer Validation – Mengembangkan prototipe sebagai tools / alat melakukan validasi – Mentoring

Mekanisme Lean Startup 1. Build-Measure-Learn 2. Validated learning 3. Innovation accounting § Jangan takut menyatakan “salah”, namun yang terpenting adalah pelajaran apa yang didapat dari kesalahan tersebut dan segera memperbaikinya. § Semakin cepat kesalahan ditemukan akan semakin baik. § Lakukan “PIVOT” untuk mendapatkan inovasi yang lebih tepat

Merencanakan bisnis startup bersama seluruh tim Understanding users, business, and technology. Define focus and key strategy. Source: Borrys Hasian / Google Expert Sketches, and decide. Prototype and validate.

Jangan lupa MENGUKUR dengan metrik yang tepat The Simplest Rule

Contoh metrik Web Analytic E-Commerce Site

Mulailah dengan Early Adopter • Innovators or generators: they use innovation before the early adopters, because they want to do it without taking into account what the real problem may be. That is to say, their concern is to test a new technology but they are not aware of the benefits it may bring to them. • Early adopters: they have a need and are willing to pay for a new technology that could satisfy their need. This group encompasses the majority of opinion leaders. On the contrary to the innovators, they in fact know their needs. It’s starting with (Specific) Consumer’s Problem first…. NOT Ideas.

Memahami & menerapkan teknologi terkini Digital Technology Transformation Key Drivers Transformation Source: Ambit software, 2016 FINTECH SECURITY COGNITIVE TECHNOLOGY BOT 22

Mengembangkan kerjasama Contoh: Indigo Partners 23

Promosi dan Digital Marketing Customer Visit Give business opportunities for startups to integrate their products into Telkom Group portfolios and supporting systems Demo Day Bi-annual events to introduce qualified startups to investors, corporations, and government agencies to encourage further startup growth Startup Exhibition Give opportunities for startup to take part in some strategic exhibitions and other events Maintain a portal and social media(s) to engage audiens and give significant progress information on Indigo.

Thank You… Lets Work Together and Grow Together And visit us @ Indigo. id