Melissa Ch en David G ruen HowChin L

Melissa Ch en, David G ruen, How-Chin L iu, John Ma sline

My. Space Timeline My. Space founded Blogging capability added 2004 Facebook founded 2005 Acquired by News Corp. IM features added Able to add video 2006 2007 Google deal Mobile functionality added Over 2 million bands on website 2008

Major Threat: Facebook v. Launched February 2004 at Harvard by Mark Zuckerberg v. After 2 weeks, 4300 students had registered v. By 2006, Facebook reached 14 million users. v. In October 2007, Facebook was valued at $15 billion

Facebook (cont. ) v. Initial membership required. edu email address v. Simple, easy-to-use, standard layout v. Newsfeed feature made it easier to circulate information v. Facebook Platform v. Developers able to keep any revenue that their applications generated

My. Space Options 1. Adapting Google developer’s platform (Open. Social) v Allows My. Space to compete with Facebook in its app functionality v However, it would release user data to Google v Loses the exclusivity it would have in the applications- loses the opportunity to differentiate

My. Space Options (Cont. ) 2. Launch its very own developer platform v. Costly v. Beneficial in the long-term due to… v. Easier to request payments from the application providers v. Maintain exclusivity in application use and differentiation from other competitors

WHAT DID WE DECIDE?

Join Google’s Open. Social v. Stronger business plan v. Open source allows for constant evolution to market demands v. Able to collaborate with other vcompanies to stay competitive v. Less expensive v. Google has already invested in the fixed costs v. Less risk involved compared to trying their own platform