Meeting global responsibilities by caring for communities LEARNING

Meeting global responsibilities by caring for communities

LEARNING OUTCOMES FOR THIS LESSON • Know the meaning of Corporate Social Responsibility (CSR) • Give examples of CSR activities • Understand the importance to business of being involved with communities on a local and global scale.

INTRODUCTION • Successful businesses do more than simply provide goods and services for customers. • They also make a real contribution to the communities in which they operate. • Successful ethical enterprises: – create employment and job security – provide products that give consumers good value for money – contribute to creating a more caring and cared for community and hence a better world.

CARING FOR COMMUNITIES • Amway recognises its wider responsibilities. • Amway works with around 3 million Independent Business Owners (IBOs) in more than 80 countries. • These IBOs are the link between Amway and the final consumer.

DIRECT SELLING AND SUPPLY CHAIN • A supply chain contains a set of links that bring finished products to end consumers. • Amway has its own distinct chain, placing. a strong emphasis on IBOs who are able to focus on individual customers and their needs. • Amway's way of working depends on building lasting connections with the end consumer.

DEVELOPING A GLOBAL STRATEGY • Amway recognises that it must build its business based on 'relevance, simplicity and humanity'. • Amway established these clear objectives: – build loyalty and pride among IBOs and employees – enhance Amway's reputation as a caring organisation – make a real difference to human lives.

CONCLUSION • Amway's stakeholders are committed to activities which better the lives of families and children. • The company has been able to help others and to create a more prosperous world.

ASSESSMENT OF LEARNING OUTCOMES • How well do you know the meaning of Corporate Social Responsibility (CSR)? • How well can you give examples of CSR activities? • How well do you understand the importance to business of being involved with communities on a local and global scale?