Meet the Experts of Anti Counterfeiting Brand Protection

Meet the Experts of Anti Counterfeiting & Brand Protection An Introduction to Our Speakers

Welcome Counterfeiters pose a serious challenge to relatively all industries, in nearly every country. At IQPC’s cross-industry 12 th Anti-Counterfeiting & Brand Protection West Coast Summit in San Francisco, you’ll learn from Brand Protection leaders, Trademark Counsel, IP Counsel, Investigators, and many others. These leading experts are striving to cripple counterfeit networks by implementing holistic anticounterfeiting strategies and partnering with law enforcement agencies from around the world. This introductory speaker guide will provide you with a brief perspective into the caliber and range of our keynote presenters at the upcoming summit. The breadth of our speakers represented includes experts from Microsoft, Google, HP, Levi Strauss, Johnson & Johnson and many others. Sincerely, Hannah Hager Online Content Manager

Zach Toczynski Director of Global Anti-Counterfeiting Levi Strauss Co. Zach Toczynski is the Director of Global Anti-Counterfeiting at Levi Strauss & Co. In his position, he has developed and managed the multinational hard goods and Internet IP enforcement programs for publishers of entertainment software products in the Americas and Asia. Developing and Implementing a Cost- Effective Brand Protection Strategy Further responsibilities include formulating and implementing creative strategies for piracy prevention, within a legal framework, directing the development and implementation of an interactive online training portal used to identify infringing game products and illegal devices that are utilized by law enforcement worldwide, managing investigations to support civil enforcement programs for rights holders, supporting multinational criminal investigations, directing intelligence gathering and undercover operations. • This session examines the ‘must haves’ of an all encompassing and holistic brand protection policy that enshrines cost-efficiencies into its structure • What best practices offer a solution to your challenges? He has previously directed overseas anti-piracy retail sweeps for international member companies, has offered criminal search warrant assistance and expert testimony for criminal cases and created and implemented the anti-piracy training and outreach program to educate customs, law enforcement, government officials and court system employees on illegal hard goods products and strategies for combating online software piracy. Panel Discussion January 28, 2014 at 4: 30 p. m.

Andrea Sander Trademark Attorney Microsoft Speaker Session January 28, 2014 at 2: 45 p. m. Unique Perspectives in the use of Mobile Applications • How to you utilize Mobile Apps as an opportunity as opposed to a threat • Preventing IP related abuse As a Trademark Attorney at Microsoft, Andrea holds responsibility for the worldwide trademark and domain portfolio of several Microsoft business groups, including clearance of marks, filing strategy, design protection, administrative dispute proceedings, enforcement against third parties, and advising on the new g. TLD program. Dealing with keyword/search policies, notice and takedown policies, brand guidelines and licenses, advising on the legal issues related to advertising, marketing, and PR, supporting business transactions, staying current on relevant IP policy issues and case law.

Roy Albiani Global Director, Brand Protection for Medical Devices & Diagnostics Johnson & Johnson Panel Discussion Tuesday, January 28 Can the Grey Market be Stopped? The grey market is a multi-billion dollar business affecting many brand owners. The grey market is thought to have a greater impact on business than the counterfeit market, and can have negative consequences for patients, consumers and trading partners. This session will share innovative methods to reduce unlawful grey market activities with a focus on proactive remedies the business can take to help mitigate. As Global Director of Brand Protection for Medical Devices & Diagnostics for Johnson & Johnson, Roy Albani leads and guides eight segments and their companies across J&J’s $27 B Medical Device and Diagnostics (MD&D) sector to develop business strategies protecting patients and brands from counterfeit, diversion and other illicit trade. He also fuels business growth and ensures distribution channel compliance while ensuring supply chain security.

Terri Chen Chief Trademark Counsel Google Panel Discussion January 28 at 10: 45 a. m. Best Practices: Enforcing Against Sale of Counterfeits Online • This session investigates the online world of counterfeit products and how best to constrain and collapse current counterfeiting operations that inhibit future growth • What best practices can restrain counterfeit sales and disrupt counterfeiter’s operations? Terri Chen heads up the Trademark department at Google. She was recognized as one of the "25 Most Influential People in IP" by The American Lawyer. Before joining Google in 2005, she practiced in the Intellectual Property Litigation~Trademarks & Advertising group at Wilson Sonsini Goodrich & Rosati and clerked for the Honorable Audrey B. Collins, United States District Court, Central District of California. Terri received both her undergraduate and law degrees from the University of California at Berkeley.

Matt Bogaard Head of Corporate Security & Facility Operations Dream. Works Animation Panel Discussion January 29 at 4 p. m. The Social Media Equation This session will cover the regulatory atmosphere surrounding brand protection and anti-counterfeiting within social media • How social media & viral marketing can be part of the solution to anti-counterfeiting strategies • Working in concert with social media websites in order to counteract ‘counterfeit’ related web traffic Matt Bogaard is the Head of Corporate Security & Operations at Dream. Works Animation. He oversees corporate security and facility operations including business continuity planning, intellectual property protection, global threat assessment, compliance, risk management, and safety. Matt works collaboratively with the other major movie studios in content protection and ongoing anti-piracy efforts. Prior to this, he spent 15 years in law enforcement in a variety of assignments including managing investigations. Among others, he investigated a wide variety of crimes including kidnappings for ransom and complex financial crimes with an emphasis in high technology. He is currently pursuing his doctorate from USC with an emphasis in how emerging technology is changing the world of corporate security. He earned his MA in public administration from USC and he earned his BA in sociology from the University of Michigan.

Lauren Dienes-Middlen Vice President of Intellectual Property World Wrestling Entertainment Lauren A. Dienes-Middlen heads the Intellectual Property Group of the Business & Legal Affairs Department of World Wrestling Entertainment, Inc. (WWE). She was previously an associate at Gursky & Ederer, LLP, and before that, at Schweitzer, Cornman, Gross & Bondell, LLP, both IP firms in New York City. Speaker Session January 29 at 2: 45 p. m. A Multidisciplinary Approach to Anti-Counterfeiting & Brand Protection This session explores the WWE’s multidisciplinary approach to dealing with counterfeiting issues by focusing on 5 major areas; including: • Education & Outreach • Enforcement • New Business Models • New Legislation – outside of the US • Voluntary Agreements Lauren is responsible for counseling for best branding strategy for enhancing and developing strong trademark rights worldwide. She is personally responsible for all trademark availability analyses and manages all trademark opposition and cancellation proceedings worldwide. By overseeing the WWE Anti-Piracy Program, she is required to devote significant attention to overseeing the enforcement of WWE’s rights through the monitoring of online piracy and DMCA takedowns, cease-and-desist notices for sale of counterfeit physical goods, domain name arbitrations, seizures and litigation.

Christina Monteiro Counsel NBC Universal Christina Monteiro serves as Counsel at NBCUniversal in its Trademark Group. She engages in all aspects of trademark, unfair competition, domain name and related intellectual property practice for diverse NBCUniversal divisions, including its premier motion picture company, valuable portfolio of entertainment television networks, digital and interactive media, consumer products, and theme parks. She partners with business leaders in these areas to develop and implement effective strategies for the protection, enforcement, acquisition, and expansion of branded assets worldwide. Panel Discussion January 29 at 4 p. m. The Social Media Equation This session will cover the regulatory atmosphere surrounding brand protection and anti-counterfeiting within social media • How social media & viral marketing can be part of the solution to anticounterfeiting strategies • Working in concert with social media websites in order to counteract ‘counterfeit’ related web traffic Christina was previously an attorney in New York City with the law firms Loeb & Loeb LLP and Donovan & Yee LLP. She was responsible for a wide variety of transactional and adversarial matters involving intellectual property, brand protection, advertising claims, licensing, and related contract issues for prominent clients in the media, entertainment, fashion, and publishing industries. She serves on the Executive Committee and as a Trustee of The Copyright Society of the USA, on the Trademark Reporter Committee of the International Trademark Association, and formerly served on the Trademark and Unfair Competition Committee of the New York City Bar Association. She received her Bachelor of Arts in Philosophy from Fairfield University and her Juris Doctor from the Benjamin N. Cardozo School of Law, where she was a member of the Moot Court Honor Society. Ms. Monteiro is admitted to practice before California, New York, and Connecticut state courts.

Justin Pierce Partner Venable Justin Pierce's practice covers a wide range of intellectual property matters, including patent litigation, trademarks and brand protection, anti-counterfeiting, copyrights, licensing, and more. Speaker Session January 29 at 2: 30 p. m. Border Measures: How to Deal with the Importation and Transit of Counterfeit Goods • Examine the role of border patrols i. e. Interpol, Europol, Customs Officials • How are these agencies involved in anti -counterfeiting and what technologies do they use • How companies can work better with Customs (or leverage Customs as a resource) • Best practices in training and outreach to Customs agencies, and tracking the impact of training/working with Customs He has experience developing and implementing a global trademark and brand protection strategy and licensing and leveraging IP assets. In addition, he has managed complex intellectual property licensing and litigation in various international proceedings, U. S. federal courts and the U. S. International Trade Commission and has also provided counsel regarding cross-border trade, customs, and outreach to foreign governments on intellectual property matters. He is also an inventor or co-inventor on pending patents dealing with mobile applications, augmented and virtual reality, gaming and anti-counterfeiting technology. Mr. Pierce is a graduate of the U. S. Military Academy at West Point, served as an infantry officer in the U. S. Army, and attained the rank of Captain prior to going to the George Washington University Law School.

You will also hear from: Marc Payne Laetitia Jouhaud Global Director, Brand Protection for Medical Devices & Diagnostics Johnson & Johnson Brand Protection Specialist Symantec Michelle Fang Lucy Nichols Associate General Counsel e. Bay Intellectual Property Counsel Center for Responsible Enterprise & Trade Anna-Marie Norman Camilla Herron Barbara Duggan Bill Conkle Head of Commercial Policing & Protection BSky. B Senior Litigation & Investigations Counsel, Ethics & Compliance Office, Office of the General Counsel Hewlett-Packard Company Global Head of Brand Protection Monster Cable Products Partner Conkle, Kremer & Engel Marci Ballard Partner Venable Ilanna Bavli Vice President of Legal Affairs Sony Pictures Worldwide Acquisitions Alfred Perry Keith Cutri John Conkle Te Smith Vice President of Legal Affairs Paramount Pictures Shareholder Conkle, Kremer & Engel Dipica Patel Principal Brand Protection Specialist Symantec Director of Business Development Kodak Brand Protection VP of Corporate Communications Mark. Monitor Michelle Ravn Senior Director, Senior Counsel Trademark, Advertising & Brand Protection San. Disk

Join Us! Three Ways to Register 1. Download the Brochure 2. Email enquiryiqpc@iqpc. com 3. 1 -800 -882 -8684 Learn more about the speakers and the program by visiting: www. anticounterfeitingsummitwest. com