MEEC Chapter One Introduction to the Meetings Expositions

MEEC Chapter One Introduction to the Meetings, Expositions, Events, and Conventions Industry Fenich: Meetings, Expositions, Events & Conventions, 3 rd ed.

Accepted Practices Exchange n (APEX) An initiative of the Convention Industry Council (CIC) to create and enhance efficiencies throughout the Meetings, Expositions, Events and Conventions (MEEC) industries. Source: Retrieved from Convention Industry Council, Accepted Practices Exchange, Web site: http: //www. conventionindustry. org/apex/FAQ_file. htm Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

APEX Forms Available n n n n APEX APEX Industry Glossary Event Specifications Guide Request for Proposals (RFP) Forms Housing & Registration Accepted Practices Contracts Accepted Practices Post-Event Report Meeting and Site Profile Report Source: Retrieved from: http: //www. conventionindustry. org/apex. htm Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

What is a Meeting? n A gathering for business, educational, or social purposes. Associations often use the term to refer to a combination of educational sessions and exhibits. This can include seminars, forums, symposiums, conferences, workshops, clinics, etc. Source: Convention Industry Council (2001, December 21). Preliminary Report of the APEX Terminology Panel. Retrieved from Convention Industry Council, Accepted Practices Exchange, Web site: http: //www. conventionindustry. org/apex/Panels/Terminology_Prelim_Report. htm Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

Industry Terminology & Practice n Meeting n n n n n Domestic Meeting, National Meeting Expositions Event Convention Trade Show Seminar Workshops Conference Clinic Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

Industry Terminology & Practice n n n n n Break-out Sessions Assembly Congress Forum Symposium Institute Lecture Panel Discussion Incentive Travel Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

Organizational Structure Six Major Divisions n n n Lodging Food & Beverage Transportation Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich n n n Attractions Entertainment Shopping © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

Background of the Industry n n n 1895 – Detroit businessmen form first CVB. 1910 – predecessor to the American Hotel and Lodging Association is founded. 1916 – predecessor to the American Society of Association Executives is founded. Post-World War II travel and meetings expand. Hotels build and expand state-of-the-art meeting facilities. 1949 – Convention Industry Council formed. Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

Industry History n n n 1957 – Professional Convention Management Association (PCMA) founded. 1960 s – The Conrad Hilton Hotel in Chicago establishes first convention service manager position. 1972 – Meetings Professional International (MPI) is founded. 1976 – first academic meeting planning program established at Metropolitan State College in Denver. 1979 – Georgia State University begins convention services management and meeting planner classes. Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

Industry History n n n 1985 – Certified Meeting Professional (CMP) program established. 1989 – U. S. Department of Labor adds job title of Meeting and Convention Planner to National Code Directory. 2000 – U. S. Bureau of Labor Statistics adds Meeting and Convention Planners (13 -1121) category to Standard Occupational Classification. Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

Scenario Planning Use when: n Uncertainty is high n Many costly surprises have occurred n Insufficient new opportunities n Quality of thinking is deemed to be low n Common language is desired n Major differences of opinions exist n Competitors use scenario planning Source: Meetings & Conventions Magazine, Meeting Market Report Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

Scenario Planning Six-step process formulating strategies in uncertain conditions: n n n Consider general scenarios Examine the organization’s market Assess the organization’s internal core capabilities Put the pieces together Identify tactical initiatives to support strategic directives Implement Source: Meetings & Conventions Magazine, Meeting Market Report Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

Why Have Meetings and Events? n n n People prefer to meet face-to-face People meet with and learn from peers Includes all forms of communication verbal and non-verbal Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

Why Have Meetings and Events? Build “Communities of Practice” n n n Strengthen skills Impact change Observe accomplishments Renew acquaintances Learn new products/services Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

Employment n n n Event Planner Meeting Planner Wedding Planner Hotel or Conference Sales Restaurant Sales Entertainment / Sporting Venue Sales Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich n n n Destination Management Hotels Convention Centers Exposition Services Contractors Destination Marketing Organizations © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

MEEC Relationships n What affects or impacts meetings: n n The Meeting Sponsor The Facility The Destination All Others Who Provide Services for Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

What Planners Do n Logistics n n More than counting coffee cups Strategic n n Support the work toward an organization’s bottom line Anticipate changes Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

What Planners Do n Types of Planners n n n Association Corporate Independent Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

What Planners Do n Overview of Site Selection Transportation Arrangements Function Rooms Guest Rooms Exhibits Food & Beverage Negotiating & Legal Considerations Speaker Arrangements Marketing n On-Site Management n n n n Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

Predictions for the Future n n n n n A steady market Year over year increases External issues and trends Conservation and environmental concerns Labor shortages Budget increases Technology availability Webcasts Globalization Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved

Review n n n n What is a Meeting? Terminology Organizational Structure History Economic Impact Why Have a Meeting? Employment What Planners Do Meetings, Expositions, Events & Conventions, 3 nd ed. George G. Fenich © 2012, 2008, 2005 Pearson Education Upper Saddle River, NJ 07458. All rights reserved