MEDICAL TOURISM BUSINESS COUNCIL SAK Medical Tourism Medical

MEDICAL TOURISM BUSINESS COUNCIL (SAİK)

Medical Tourism Medical Travel Cross-Border Care …

What is Medical Tourism? • People whose primary and explicit purpose in traveling is medical treatment in a foreign country. Mc. Kinsey Report, 2008 • The process of “leaving home” for treatment and care abroad or elsewhere. Delloitte Report, 2008

Mapping the Market for Medical Travel, Mc. Kinsey, 2008 4

Tarihte Sağlık Turizmi Neolithic & Bronze Age Mineral & Hot Water Middle Age Thermal Resources 16 th century “Fountain of Youth” 17 th/18 th century Spa 19 th century Sea & Mountain (TB sanatorium) 20 th century Health Farms

Consumer Motivations • Quality • Access • Cost • 10/6/2020 Tricia J. Johnson, Andrew N. Garman, Rush University 6

Consumer Motivations • Most advanced technology • Better quality care for medically necessary procedures • Quicker access for medically necessary procedures • Lower cost care for discretionary procedures %40 %32 %15 %9 %4 Mapping the Market for Medical Travel, Mc. Kinsey, 2008 10/6/2020 7

Where do Medical Tourists Go?

Barriers Associated with Medical Tourism Tricia Johnson, Andrew Garman; Rush University

An Emerging Country ‘Health in TURKEY’

TURKEY Unique location Democratic Member of NATO EU accession 35 million foreign tourists, 32, 3 billion $ annual revenue (2013)

Medical Tourism and Turkey • • Internationally accredited providers Quality of medical staff Advanced medical technology Reasonable costs High standards in hotel services Convenient location and flight routes Popular touristic destination Turkish hospitality 15

Turkish Airlines 105 countries, 243 destinations

DEİK Health Tourism Business Council - SAİK • DEIK is to promote Turkey’s economic, commercial, industrial and financial relations with the foreign business communities. • More than 700 members which are reputable companies. • SAIK was formed as the first sectoral business council within DEIK • SAIK embraces 20 members running in Healthcare Sector • Stakeholders include Turkish Accredited Hospitals Association, Ministry of Health, Ministry of Culture and Tourism, Association of Turkish Travel Agents (TÜRSAB) and Turkish Airlines.

Mission of SAİK • Devise and implement worldwide strategies facilitating better recognition of Turkish medical institutions • Provide precise information about healthcare in Turkey to international patients • Enable them with the opportunity to receive timely and effective treatment through state-of-the-art technology at the “right” price

Focused Therapeutical Areas • Cancer treatment (incl. Radiotherapy, Cyberknife-Gamma knife, PET-CT, oncological surgery) • Cardiovascular surgery • Tissue and solid organ transplantation (living donor) • Orthopedic surgery (prosthetics) • Cosmetic and reconstructive surgery • Elective surgery (dental and ophtalmology)

Targeted Markets • Patients who cannot receive treatment due to lack of updated technology and/or infrastructure or specific surgery/treatment in their countries (Middle East, Balkans, former Soviet Republics and neighbouring countries) • Patients who do not wish to wait for treatment or diagnostic procedures (Western European countries) • Patients who are uninsured or who cannot afford treatment in their home countries (USA, Canada)

www. healthinturkey. org

Medical Tourism Report on Turkey Kellogg Management School NW University IL Health Care Opportunity for the United States Medical Tourism with the Republic of Turkey Dipak C. Jain, Ph. D. Dean Emeritus and Professor of Marketing Kellogg School of Management Northwestern University Russell Walker, Ph. D. Associate Director, Zell Center for Risk Research Kellogg School of Management Northwestern University

Publications

Turkey’s Potential in Medical Tourism • Number of international patients in Turkey: – 2008: 74. 000 – 2010: 110. 000 – 2012: 270. 000 • %94 of services provided by private hospitals • Ophtalmology, orthopedic surgery, general surgery and oncology

Thank you.

Strategic Imperatives SAİK • Establishing Turkey as a prime Medical Travel destination on quality, experience, ease of access and competitive prices. • Developing promotional messages focusing on specific Centers of Excellence. • Creating a link between foreign resources and local providers.