Medical resources online Oxford University Press Informatio Medicata

Medical resources online Oxford University Press Informatio Medicata – Budapest, 2009 Adina Teusan Regional Manager, OUP Online Products North and East Europe

Presentation Overview 1. Medical publishing focus 2009 -10 2. Oxford Medical Handbooks Online 3. Medical stand-alone e-books 4. Oxford Scholarship Online medical monographs 2

Medicine online list Oxford Medical Handbooks Online AMA Manual of Style ESC Textbook of Cardiovascular Medicine Oxford Textbook of Medicine OSO: Neuroscience OSO: Public Health & Epidemiology 3

Medicine online publishing • Online publishing in medicine is a strategic priority for Oxford • 12 Medical Handbooks this year, 40+ next year • Other projects in development including self-assessment sites for medical trainees 4

Oxford Medical Handbooks Online What are the Oxford Medical Handbooks? • Market leading pocket-sized handbooks for the medical community • UK market share at the last count in 2006 was around 65% • Near-universal use of Oxford Handbook of Clinical Medicine by medical students and junior doctors in the UK • The series is also used by more senior doctors and related health professionals • Known for comprehensive coverage, accessible style, easy navigation, portability, and a humane approach 5

Oxford Medical Handbooks Online Twelve titles launched in 2009 6

Oxford Medical Handbooks Online Features of the online collection - Full text of the Medical Handbooks in the same layout as the print - Download images to Power. Point for use in lectures and presentations - Free linking to full text articles in Oxford Journals and other journals on Highwire, through the references cited 7

Homepage 8

1 Topic pages Text and images are reproduced exactly as in the printed Handbooks

1 Images Enlarge images Download into Power. Point

Reference linking Live references to articles in Oxford Journals, providing free access to the full text 1

Search in a single title or select which titles to search Search results are given in context to enable users to judge relevance Search terms are highlighted in the results list Search 1

Oxford Medical Handbooks Online Access • Annual subscription only • No perpetual access because of sensitive clinical content • New editions of each title (every 3 -4 yrs) will completely replace the older edition • The service is available as a set of 12 titles • Development plans to put approx 50 more titles from the whole range online next year 13

Medical stand-alone e-books American Manual of Style: A manual for anyone writing scientific or medical articles for publication in journals AVAILABLE NOW The European Society of Cardiology Textbook of Cardiovascular Medicine: The definitive resource for every cardiologist training and practising today AVAILABLE NOW Oxford Textbook of Medicine – Fifth Edition OUP’s flagship medical title, first published in 1983, and from spring 2010 online for the first time LAUNCHING MARCH 2010 14

What is the AMA Manual of Style? § A manual for anyone writing scientific or medical articles for publication in journals. It covers: § Style: grammar, spelling, punctuation, foreign language words § Preparing articles for publication: manuscripts, references, visual elements, ethics and law editorial assessment § Terminology: abbreviations, nomenclature; eponyms etc § Measurement and quantities: units, numbers and percentages, statistics § Technical information: typography, editing and proofreading, glossary of publishing terms 15

1 1 There are many guides to writing, but this is the market leader in the science/medical field. The book sells in the 10 s of 1000 s in the USA Users All medical and scientific writers/editors. Found in universities, hospitals, government agencies, STM publishing companies (journals and books), pharmaceutical and biotechnology companies, medical communications agencies, medical education/CME agencies, advertising agencies, newspapers, and magazines. Coming in January 2010 A personalized experience, including bookmarking and the ability to save top searches and annotations www. oxfordonline. com/medicine

Launched August 2009 ESC Textbook of Cardiology 2 e § The European Society of Cardiology represents 55, 000 leading cardiologists across Europe, at the forefront of achieving best practice in the field § The core knowledge for all cardiologists in training or seeking professional reaccreditation § All material has been fully peer reviewed and approved by the ESC Education Committee, to ensure the highest level of accuracy and relevance 17

Features of the online version: ESC Textbook of Cardiology 2 e § A portal to further knowledge - links to original sources from further reading lists, via Pub. Med, ISI and Cross. Ref § 200 clinical videos of procedures or techniques § Toll-free linking to articles on Highwire § ESC accredited CME multiple choice questions can be used to gain points § Subscription only so that it can be updated as changes occur 18

ESC Textbook of Cardiology 2 e New to this edition § Seven new sections covering heart disease in specific contexts § The knowledge of 15 new contributors 19

1 Homepage Quick search or advanced search Quick access to the content and useful links

1 Contents Expandable contents list

1 Navigation within chapters Chapter navigation always appears in right side bar Quick navigation to sections within each chapter

Images 1 Enlarge images on the page or in new window

Oxford Textbook of Medicine 5 e Launching March 2010 § OUP’s flagship medical title, first published in 1983, and now online for the first time § Integration of basic science and clinical medicine § Emphasis on evidence-based, practical guidance for patient management and health promotion § Unrivalled coverage of infectious diseases, plus unique sections which put medicine in context § Now in full colour throughout, with over 2, 500 illustrations and photographs 24

Oxford Scholarship Online Medical Monographs Neuroscience Public Health & Epidemiology Psychology Social Work 25

Oxford Scholarship Online Functionality & Features Designed to further academic research: - Fully searchable full text of entire monograph - Bibliographic linking to library catalogue - Abstracts for each book and chapter Neuroscience | Psychology | Social Work | Public Health & Epidemiology 26

See full list of titles Neuroscience module Homepage 27

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Questions? Thank you! 29