MEDIATOOLS Overview Presented by WORKHORSE SOFTWARE better tools

MEDIATOOLS Overview Presented by WORKHORSE SOFTWARE better tools for media planning

Introduction • WORKHORSE SOFTWARE COMPANY – Software developer of media planning systems – Founded in 1996; Evanston, IL based • Initial product – MEDIATOOLS – Graphically driven Flowcharting tool – With dynamic reporting options – Built on single relational database • Currently both Desktop and Browser based options for Planning and Plan Management maximize agency efficiency while streamlining client communication opportunities better tools for media planning

Mediatools Global Perspective • Workhorse has been delivering global planning solutions via Mediatools for top advertisers and agencies alike for over 18 years, while constantly evolving Mediatools to better serve our customers • Mediatools is currently operating in over 65 countries around the world for advertisers like – – Johnson & Johnson – Procter & Gamble – Microsoft – SC Johnson – Kraft Foods/Mondelez And the leading media services organizations from IPG Mediabrands, Publicis, WPP, Omnicom and Carat better tools for media planning

MEDIATOOLS-Industry Leading Features • Single Fully Integrated Database – all system components operate within single real-time database, no need for cumbersome data synchronization • International Capability – customizable Resource Sets by region/country and multiple Currency management allows for simple enterprise wide implementations • Robust Security – context sensitive model allows for system functionality and data segmentation by user roles • Multiple Access Options - Desktop and Browser based implementations to easily match end user needs and simplify system distribution better tools for media planning

MEDIATOOLS Desktop Components • Current generation modules – Plans – flowchart construction – Authorizations – buy spec processing – Views – ad-hoc system reporting – Approvals –track plan and authorization approvals – Reference – document management – Resources – DB administration center – Alerts – process change notifications – Data Links – external data integration better tools for media planning

MEDIATOOLS Web Access Components • Simple browser based database portal (no software installation). Current modules – Plans – flowchart review and approval – Views – create and/or run reports – Authorizations – buy spec review and approval – Approvals –formal plan and authorization approval and auditing functionality – Web Plans – customized data collection – Alerts – automated e-mail notifications – Announcements – customized messaging to site users better tools for media planning

MEDIATOOLS - Plans • Plans – easy to create…simple to update – Graphically driven flowchart construction, flights are drawn using Plan Vehicles which are created from established sets of building blocks as needed • Automatically link to Cost Sources • Daypart/Unit mix options and Market Lists streamline entry – Unlimited plan Versions comprehensively tracks plan evolution – Multiple data characteristics tracked, including Products, Funding Sources and Creative • Completed Flowcharts can be reviewed and Approved via Web Access better tools for media planning

MEDIATOOLS - Authorizations • Module tracks creation, submission and approval of specific buy requirements – Ideal communication channel between Planners and Buyers, Agency and Client, or both allowing for paperless workflow – Driven by media type and period, access based on security – Authorized data exportable to buying systems saving manual re-entry – Approved Authorizations stored for Views reporting • Submitted Authorizations can be reviewed and Approved via Web Access for simplified client interaction better tools for media planning

MEDIATOOLS - Views • A simple to master reporting tool that provides standardized or ad-hoc reports across all system data – Streamlines creation and updating of Budget reporting, or cross client overviews – Data available in real-time, without external interference – Easily exported as standard formatted excel, excel pivot table or raw ‘table’ dump • Views can be created or run via Web Access for simplified delivery of data to client better tools for media planning

MEDIATOOLS-Additional Primary Modules • Resources – agency’s database administration interface, to control both system metadata and end user security • Alerts - Subscription based e-mail notification tool automates communication within an agency or directly to the client • Data Links - control panel to manage integration of actuals for true omnibus reporting • Reference – document management environment within the MEDIATOOLS database better tools for media planning

MEDIATOOLS - Benefit Summary • Single relational database provides ideal platform for all planning activity, with proven security and solid international capability • Comprehensive flowcharting tool speeds plan development, simplifies updating • Plan management modules – – Views reporting increases accuracy while simplifying activity tracking – Authorizations, Alerts, etc. - streamline process tracking and communication • Web Access facilitates communication to client & allows for remote data collection better tools for media planning

MEDIATOOLS Overview Thank You! better tools for media planning