Media Theory Genre Genre l What is Genre
- Slides: 18
Media Theory Genre
Genre l. What is Genre? l. Genre means kind or type l. List as many genres as you can l. Identify characteristics of each genre
Genre l Genres have characteristic features that are known to and recognised by audiences l This ‘formula’ is reproduced again and again l E. g. in a Western we see similar characters, situations and settings
Genre l. Audiences and Genres l Why do audiences find genres satisfying? l Audiences develop an understanding that certain expectations may be fulfilled and they may find pleasure in predicting what will happen next
Genre l. Institutions and Genre l Producers of generic narratives depend on a certain amount of immediate communication with the audience l They want the narrative to be easily comprehensible l Genres that use key components that are easily recognisable are particularly important
Genre l Audiences know what to expect from a genre but at the same time want some variations to prevent dissatisfaction and even boredom l Thus any text in a genre is a combination of the familiar and the unexpected
Genre l Key Components of Genre l STOCK CHARACTERS l STOCK PLOTS, SITUATIONS, ISSUES AND THEMES l STOCK LOCATIONS AND BACKDROPS l STOCK PROPS AND SIGNIFIERS l MUSIC AND SOUNDS l GENERIC CONVENTIONS
Genre l Problems of genre l Actually defining a genre is inherently problematic l E. g. What is the difference between an Action/Adventure film and a Thriller? l Or between a thriller and a Horror film? l Is Seven a Thriller, a Horror film, or a Film Noir? l Is Film Noir a genre?
Genre l We can hope to engage with these problems by considering a more advanced approach to Genre Theory l Rick Altman in his book Film/Genre has proposed what he calls the: l SEMANTIC/SYNTACTIC APPROACH
Genre l Using this approach we need to consider genre in two ways: 1. SEMANTIC l This is concerned with the conventions of the genre that communicate to the audience such as characters, locations, props, music, shooting style and other signifiers
Genre l E. g. In a Western we would expect to see: l Horses l Guns l Hats l Wilderness l Native Americans l Etc
Genre 2. SYNTACTIC l This is concerned with the relations between these elements and the structure of narratives in genres l E. g. In a romantic comedy we expect the potential lovers to begin by not liking each other l There are then a series of meetings/problems (enigmas) which culminate in their successful relationship
Genre l By employing this SEMANTIC/SYNTACTIC approach it enables us to produce a more sophisticated reading of any genre l However, this approach can be developed further by also considering audiences and institutions
Genre l Altman expanded his approach to include these elements by proposing a SEMANTIC/SYNTACTIC/PRAGMATIC approach l This latter aspect includes institutions and audiences
Genre 1. INSTITUTIONS l Genre as a mode of production l Institutions (Film Studios) will produce films in genres l E. g. in a certain year they will produce: l A number of films in the following genres: l Action/Adventure, Sci-Fi, Horror, Rom. Com, Teenage Comedy etc
Genre l This mix of genres is to ensure that the maximum possible audience is catered for l Certain genres come into and out of favour due to the perceived audience response l E. g. The Western and the musical have all but disappeared l The horror film has come back into fashion
Genre 2. AUDIENCES l Audiences may read genre texts in a variety of ways l They may, in effect, create and re-create genres l Thus through audience responses new genres are created l E. g. the new martial art films from Japan, Hong Kong etc which have become very popular in the USA and UK
Genre l Altman’s SEMANTIC/SYNTACTIC/PRAGMATIC approach can also be applied to texts such as Thrillers and Pop Promo Videos l How might this be applied to your AS or A 2 coursework?
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