Media Studies Lesson 6 Producing Your Digital Media

Media Studies Lesson 6: Producing Your Digital Media Artefact Bethany Davies 1 Materials from the Teach Computing Curriculum created by the National Centre for Computing Education

Task 1 - Reviewing your progress The unit assessment rubric is detailed on the coming slides. Grade your progress so far in: ● Planning with pre-production materials ● Logo Design ● Creative interpretation of brief ● Documentation Then analyse what you could do to improve in each area and write a short paragraph outlining this. 2

Criterion No evidence Beginning – 10 Developing – – 0 points 20 points Planning with No evidence The prepre-production provided production materials methods used were basic and ideas were beginning to become clear. 3 The preproduction methods used were clear and the presentation of them showed good progression. Excelling – 30 points The preproduction methods used for the media artefacts created were excellent and well presented. How can you improve?

Criterion No evidence – Beginning – 10 Developing – 20 Excelling – 30 0 points Logo design No evidence and creation provided 4 The logo was design was well designed, clear, with clear some limited reasons for evidence of design choices. made. The technical creation began creation showed to meet the good design. development of the design ideas. The logo was well designed, with clear reasons for design choices made. The technical creation of the logo showed a highly sophisticated use of the tools. How can you improve?

Criterion No Beginning – 10 Developing – evidence – points 20 points Creative No evidence The individual interpretation of provided showed a limited brief creative interpretation of the brief. Their presentation showed a basic level of development of ideas. 5 Excelling – 30 points The individual interpreted the brief creatively. Their documentation and presentation showed good showed a highly progress of developed flow design ideas. of design ideas and reasoning. How can you improve?

Criterion No Beginning – 10 Developing – evidence – points 20 points Excelling – 30 points Technical delivery of the artefact No evidence provided The media artefact created by the individual was delivered to a high technical level. The group demonstrated an successful use of the tools. 6 The media artefact delivered by the individual showed a basic understanding of the technical tools used. The media artefact created by the individual was delivered to a good technical level. The development of ideas through the technical tools was clear. How can you improve?

Criterion No Beginning – 10 Developing – evidence – points 20 points Documentation No evidence provided 7 The documentation of the process was limited in its coverage. Excelling – 30 points documentatio The n showed good documentation progression of the process through the followed by the process. group was clear and covered all stages of the process. How can you improve?

Task 2 - Creating Artefacts Start creating your digital media artefacts, break this large task down into smaller sections. Sub-tasks: ● Logo ● Selected Artefact ● Documentation ● Research and Assist 8

Task 3 - Reviewing your work The unit assessment rubric is detailed on the coming slides. Grade your overall work: ● Planning with pre-production materials ● Logo Design ● Creative interpretation of brief ● Group work and collaboration ● Presentation and documentation Then analyse what you could do to improve in each area and write a short paragraph outlining this. 9

Criterion No Beginning – 10 Developing – evidence – points 20 points Excelling – 30 points Planning with pre-production materials No evidence provided The preproduction methods used for the media artefacts created were excellent and well presented. 10 The preproduction methods used were basic and ideas were beginning to become clear. The preproduction methods used were clear and the presentation of them showed good progression. How can you improve?

Criterion No Beginning – 10 Developing – evidence – points 20 points Logo design and No creation evidence provided 11 The logo was design was well designed, clear, with clear some limited reasons for evidence of design choices. made. The technical creation began creation to meet the showed good design. development of the design ideas. Excelling – 30 points The logo was well designed, with clear reasons for design choices made. The technical creation of the logo showed a highly sophisticated use of the tools. How can you improve?

Criterion No Beginning – 10 Developing – evidence – points 20 points Creative No evidence The individual interpretation of provided showed a limited brief creative interpretation of the brief. Their presentation showed a basic level of development of ideas. 12 Excelling – 30 points The individual interpreted the brief creatively. Their documentation and presentation showed good showed a highly progress of developed flow design ideas. of design ideas and reasoning. How can you improve?

Criterion No Beginning – 10 Developing – evidence – points 20 points Excelling – 30 points Technical delivery of the artefact No evidence provided The media artefact created by the individual was delivered to a high technical level. The group demonstrated an successful use of the tools. 13 The media artefact delivered by the individual showed a basic understanding of the technical tools used. The media artefact created by the individual was delivered to a good technical level. The development of ideas through the technical tools was clear. How can you improve?

Criterion No Beginning – 10 Developing – evidence – points 20 points Documentation No evidence provided 14 The documentation of the process was limited in its coverage. Excelling – 30 points documentatio The n showed good documentation progression of the process through the followed by the process. group was clear and covered all stages of the process. How can you improve?