Media Relations www vsba org Media Relations Tools
Media Relations www. vsba. org
Media Relations: Tools of the Job q Spokesperson(s) q Media List q Media Alert q Press Release www. vsba. org
Spokesperson(s) q Who could be the spokesperson? § School Board Member § Superintendent § Assistant Superintendent § Other Central Office Administrators § Principal § Assistant Principal § Athletic Director § Coach § Other Staff www. vsba. org
Media List q Develop a Contact List q Make Contact q Proactively Assist Them www. vsba. org
EVENT or NEWS MEDIA ALERT Distribute media alerts as early as possible, depending on editorial calendars, and as soon as your information or event is 100% confirmed. PRESS RELEASE Distribute press releases at (and after) an event, and whenever there are opportunities to report news. The news must be timely…it will go stale! www. vsba. org
Media Alert q What are they used for? q What format should I use? q How do I distribute them? q How do I follow-up on the alert? q What if it doesn’t work? www. vsba. org
www. vsba. org
Press Release q What are they used for? q What format should I use? q How do I distribute them? q How do I follow-up on the release? q What if it doesn’t work? www. vsba. org
www. vsba. org
Press Release - Other Tips q Is the information newsworthy? Is the story interesting to the readers? q Is the story timely or is it old news? q Have you dealt with just the facts, rather than trying to "sell" your story? q Is your headline effective and clear about what the release is about? Make sure it is not misleading. q Does your first paragraph tell Who, What, When, Where, and Why? q Is your contact information correct? q If applicable, did you provide an effective quote in the release? q Does the release flow? q Did you include your "boilerplate” school/division description? q Check your spelling and grammar. www. vsba. org
EVENT or NEWS MEDIA ALERT Distribute media alerts as early as possible, depending on editorial calendars, and as soon as your information or event is 100% confirmed. PRESS RELEASE Distribute press releases at (and after) an event, and whenever there are opportunities to report news. The news must be timely…it will go stale! www. vsba. org
Social Media- A Reminder www. vsba. org
www. vsba. org
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