Media Perspektif Perspektif awal Kekuatan media massa Komunikasi

Media Perspektif

Perspektif awal • • Kekuatan media massa Komunikasi dan integrasi sosial Komunikasi massa dan pendidik Media sebagai masalah atau kambing hitam

Proses komunikasi ‘massa’ • • • Large-scale distribution and reception One-directional flow Asymetrical relation Inpersonal and anonymous Calculative and market relationship Standarized content

Audiens Massa • • • Large numbers Widely dispersed Non-interactive and anonymous Heterogeneous Not organized and self-acting An object of management or manipulation

Lembaga media massa • Mainly activity is the production and distribution of symbolic content (Terutama aktivitas produksi dan distribusi konten simbolik) • Media operate in public sphere and are regulated accordingly (beroperasi di ruang publik dan menyesuaiakan dengan regulasi yang ada) • Participation as sender and receiver is voluntary berpartisipasi secara sukarela dalam mengirim dan menerima) • Orgnization is professional and bureaucratic in form ( Organisasi dan bentuk birokrasi yang profesional) • Media are both free and powerless (Media adalah bebas dan tak berdaya)

Mass Culture and Popular Culture • • • Non-traditional Non-elite Mass produced Popular Commercial Homogenized