MEDIA MILITARY The most powerful industry to control

MEDIA & MILITARY The most powerful industry to control the world

MEDIA • • • TELEVISION RADIO FILM INTERNET PRINT

TELEVISION SYSTEM No 1. SYSTEM TX : Terrestrial STRENGTHS LIMITATIONS • Free to air • Max radius of 120 Km. • High coverage depending on Tower’s Height • Should be clear area and capacity of transmission 2. Cable • Does not depend on weather • Single channel. • Multi channel – up to 100 – 200 channel. • Quite expensive because of using cable to be transmitted • Multi functions • Does not depend on weather • High Maintenance * No physical distortion/interruption 3. Satellite • Coverage Not limited • High Investment • High Penetration, it is not interrupted by high rise building or mountain • Easily interrupted by weather • Multi channels ( digital ). • Needs Parabola.

TELEVISION SYSTEM Satellite TX Tower Studio TV TV TV CABLE

TYPES OF TELEVISION INDUSTRY Government Television Private Television Cable Television Investment APBN Private Operational Cost APBN / APBD/ limited advertisement Advertisement Monthly Fees / limited advertisement Reports to Government B. O. D Contents Tends to follow government’s needs Based on market’s needs Management Bureaucratic/ Professional / Competitive

LIST OF NATIONAL TELEVISION MAIN SPONSORS SHAREHOLDER ON AIR TRANSTV Para Group 100% Chairul Tanjung 2001 TRANS|7 Para Group Kompas Gramedia Group 55% 45% Chairul Tanjung Jakob Oetama 2001 RCTI MNC Group 100% Hary Tanoesoedibjo 1989 TPI MNC Group 75% Hary Tanoesoedibjo 1991 GLOBAL TV MNC Group 100% Hary Tanoesoedibjo 2002 PT Abhimata Mediatama Nothern Trust Company S/A Public 79% 8% 13% Sariaadmatdja brothers Singleton Group 1990 PT TDM Asset Manajemen PT Prima Visualindo Bank Julius Baer Ltd Public 29% 27% 8% 36% Salim Group 1995 ANTV Bakrie Group Star Group 80% 20% Bakrie Family Rupert Murdoch 1993 TVONE Bakrie Group 100% Bakrie Family 2002 METRO Media Indonesia 100% Surya Paloh 2002 Ministry of State Owned Enterprise 100% Govt. Indonesia 1962 SCTV INDOSIAR TVRI

LIST OF PAY TV IN INDONESIA PAY – TV Providers Shareholders Indovision Global Mediacom First Media (Kabelvision) Lippo Group Telkomvision Telkom Iglo TV Indosat Astro TV Foreign

COMPETITION • • • Program Content & Creativity Audio Video Quality Technology Coverage Area Artist Rate card

TRANSFORMATION OF IDEALISM INTO BUSINESS STRATEGY DEMOCRACY CONSTITUTION RELIGION MORAL VALUES NATIONALISM PROFIT MARKET DRIVEN COMPETITIONS RATINGS BROADCAST LAW CODE OF ETHIC PUBLIC OPINION

TRANSFORMATION OF IDEALISM INTO BUSINESS STRATEGY § In order to give idealism for the nation, we have to firstly survive in this industry. § In order to give good & effective idealism we have to gain great number of share & rating.

TELEVISION INDUSTRY AS A CREATIVITY INDUSTRY • Creativity must have selling point • Creative have no limitation (Theory of 7 musical notes)

HOW THE CREATIVES WORK? ? HOW MANY SONGS CREATED BY 7 NOTES ? ?

BUT, CREATIVE MUST MEASUREABLE!! HOW MUCH VIEWER WE HAVE? BIGGER IS MUCH BETTER

WHAT IS THE DEFINITION OF RATING & SHARE? § TVR (Rating) “A Percentage of Audience over the population or target population, defined by a certain period of time (minimum by 1 minute=watching minium 17 second continously)“ § TVS (Share) “The percentage of the total available audience. The addition of the stations always equal 100 %“

WHAT IS THE DEFINITION OF RATING & SHARE? 1% Rating = ± 426. 456 penonton Sumber data: AGB Nielsen Indonesia

WHAT IS THE DEFINITION OF RATING & SHARE? YEAR 2008 Quintiles Definition* A Rp. 2, 000 and above A 1 A 2 B Rp. 1, 500, 001 - 2, 000 C Rp. C 1 C 2 D Rp. 500, 001 - 700, 000 E Rp. 500, 000 and below 700, 001 – 1, 500, 001 % 9% Rp. 3, 000, 001 and above 3% Rp. 2, 000, 001 - 3, 000, 00 6% 10% 46% Rp. 1, 000, 001 - 1, 500, 000 20% Rp. 26% 19% 16% 700, 001 - 1, 000 Source: Nielsen Media Research *) Monthly household purchase of basic goods (such as: basic staple food, water, electricity, cigarettes, maid's wages, school fees, petrol, rent if paid monthly).

PRODUCTION TELEVISI

Produksi dalam televisi adalah suatu proses dimana sebuah ide itu dapat ditransfer ke dalam tayangan televisi. Tahapan produksi ada 3 tahap yaitu: 1. Pra Produksi 2. Produksi 3. Paska Produksi

• Pra Produksi Dalam proses pra produksi dilakukan beberapa production meeting atau bisa juga disebut proses brainstorming yang kemudian tertuang dalam 3 bagian, secara: 1. 2. 3. Kreatif Teknis Administrasi

• Kreatif - Proposal : Judul, tujuan, target penonton, format acara dsb - Konsep - Naskah - Rundown - Script

• Teknis - Jadwal Shooting - Alat – alat yang digunakan : Jumlah kamera, Lighting, Audio, Broadcast equipment dll. - Lokasi : Studio atau luar studio - Man Power : Producer, PA, Creative, Director, Camera Person, Lighting Person, Audio dll. - Taping/Live

• Administrasi - Perencanaan Budget Biaya-biaya yang berhubungan dengan proses produksi seperti: Artis, set dan properti, makanan, kaset, biaya crew, studio, rental alat dsb.

• Tahapan produksi adalah dimana segala sesuatu yang dipersiapkan dalam pra produksi di eksekusi dalam sebuah tayangan. • Dalam tahap ini termasuk rehearsal yang dapat dibagi 2, yaitu: Table reading atau dry rehearsal

• Table reading atau Dry Rehearsal Para artis bersama crew produksi duduk bersama/ berdiskusi untuk membaca script acara. • Dress Rehearsal Para artis telah berpenampilan seperti pertunjukkan sesungguhnya dan seluruh crew produksi yang bertugas melakukan tugasnya layaknya pertunjukkan sesungguhnya. • Shooting Proses produksi di eksekusi menjadi sebuah tayangan.

• Didalam paska produksi hal yang dilakukan adalah merapihkan alat-alat yang dipergunakan, pembongkaran set, penyelesaian masalah pembayaran dan evaluasi program. • Hal yang paling penting dalam paska produksi adalah proses editing dimana program yang telah dieksekusi disempurnakan kembali agar layak ditayangkan. • Khusus untuk program Live/Siaran langsung proses ini dilakukan pada saat tahap Pra Produksi.

OVERVIEW - TRANSTV § Established under the name of PT Televisi Transformasi Indonesia based on Notarial Deed no. 3 dated 23 December 1998. § Obtained broadcast license in 1998 and started commercial operation in 2001. § TRANSTV programmes adopt general entertaiment concept for all ages. § Most of its programmes are non drama (movies, variety show, infotaiment, comedy etc) and are produce inhouse targeting ABC market segments. § In less than 5 years of operation TRANSTV has proven its capability and is recognized as one of the leading TV station in Indonesia. § TRANSTV also has received numerous award within the country and the region for its innovative and high quality programming.

OVERVIEW TRANS│7 § Established under the name of PT Duta Visual Nusantara based on Notarial Deed no. 58 dated 23 April 1999. § Obtained broadcast license in 2000 and started commercial operation in 2001. § Originally broadcast as “TV 7” under the ownership of the Kompas Gramedia Group (KGG). § TRANSTV & TV 7 entered into a strategic partnership on 5 August 2006. § In the same year, TV 7 was re-launched as TRANS│7. § TRANS│7 financial performance has improved significantly after being acquired and has generated positive earnings. § TRANS│7 programmes provide general entertaiment, sport and informations. Mainly targeting the ABC market segments.

JOURNEY HIGHLIGHT 1998 § TRANSTV & TV 7 obtained broadcast licences 2001 § TRANSTV & TV 7 first went on air § TRANSTV started full day broadcasts, 18 hours on weekdays and 22 hours on weekend TRANSTV – first programmes in the top 20 programmes. TRANSTV – fifth ranked audience share in primetime rating 2002 § § 2003 § TRANSTV awarded best television award by Cakram Magazine § TRANSTV won Asian TV award for best reality programme (Dunia Lain) and second best music performance (Diva dangdut) 2004

JOURNEY HIGHLIGHT 2005 2006 § TRANSTV obtained ISO 9001 – 2000 (revenue cycle and Inhouse production) § TRANSTV obtained ISO 9001 – 2000 (procurement, HR, General Services, and Programming) TRANSTV ranked top three among TV stations in Indonesia). Trans Corpora acquired interest in TV 7 in August Re-launching of TV 7 as TRANS│7 § § 2007 § § § 2008 Transtv obtained ISO 9001 – 2000 (On Air Promotion, Marketing PR, IT, and Corpora Legal). Best National TV award (TRANSTV) from Cakram Magazine. TRANSTV obtained ISAS BC 9001 : 2003 for broadcast management (first time in the world). TRANSTV obtained second ranked number of programmes in Top 100 programmes chart among TV programmes in Indonesia (75% is Inhouse Programmes).

Key Competitive Advantages Leadership § Led by top quality management team in the industry, which has achieve significant success. § Clear chain of commands. High Performance Culture Good Governance, Strong and Solid Management, Discipline, Pleasant and Friendly Working Environment, High Quality, High Image, Esprit de corps, TEAM WORK Innovative Ongoing trendsetter market In house production The industry leader in in house programming almost 90% of local programming is produce in house. Controllable cost of programming Ability to reduce reliance on third party programs suppliers (production houses) as well as flexibility to produce various types of programs. Steady Performance Both stations demonstrate stable performance and tend to be improve.

Key Competitive Advantages Clear Market Segment Very strong presence nationwide and the leader in AB Social Economic Segments. Good Facilities Equipped with latest available infrastructure, modern studios, and wide range of transmitter across Indonesia (TRANSTV 31 transmitters, TRANS│7 26 Transmitters)

Competitive Strengths 1. Leading Market Positioning and Successful Branding Ø Leading position in the industry. § § § Ø TRANSTV is average ranked second position in SES AB market and fourth in overall market. TRANS│7 is ranked in the fifth position in SES AB market and sixth in overall market. Both TRANSTV & TRANS│7 are associated with image of trendsetter, high lifestyle & quality. High CPRP § § Both stations are able to attract high CPRP (Cost per Rating Point) due to successful company and program branding targeted to advertisers. The key success factors are in: strong branding, competitive and attractive sales package, solid sales & marketing team.

YEARLY TVR PERFORMANCE OF TRANSTV 2001 - 2007

YEARLY TVS PERFORMANCE OF TRANSTV 2001 - 2007

YEARLY TVR PERFORMANCE OF TRANS 7 2005 - 2007

YEARLY TVS PERFORMANCE OF TRANS 7 2005 - 2007

PT. TELEVISI TRANSFORMASI INDONESIA QUANTITATIVE RESEARCH, R & D DEPT. PROGRAMMING DIV. Audience Rating Trends Week 0731 -0835 2. 0 1. 9 1. 8 1. 7 1. 1 0. 8 0. 7 0. 6 0. 5 0. 2 0. 1 Source : AGB – NMR Note : Based on data in 10 citie

PT. TELEVISI TRANSFORMASI INDONESIA QUANTITATIVE RESEARCH, R & D DEPT, PROGRAMMING DIV. Audience Share Trends Week 0731 -0835 16. 9 16. 1 15. 0 14. 9 9. 0 6. 7 5. 5 4. 0 1. 7 1. 0 Source : AGB – NMR Note : Based on data in 10 citie

Competitive Strengths 2. Leading human resources Ø Experience management team § Top Quality management team in the industry, which has to date achieved significant success Ø Innovative and active workforce § Over 67% of employees are under 30 years of age and almost 90% under 35 years old. § Highly energetic and innovative corporate culture. § Fresh graduate recruitment every year. Ø Continuous employee development program § Industry and skills training program § Executive MBA program (in cooperation with Asian Institute of Management).

Workforce Mix by Age Group TRANSTV TRANS 7

Competitive Strengths 3. Leading in house programming & production capability. Ø Ø Trans Media is the industry leader in in-house programming. Almost 90% of local programming are produced in-house. This strong in-house production capability creates: § § § Ø Reduces reliance on third party program suppliers (production houses). Flexibility in producing various types of programming. Better control over production cost and program supply. TRANSTV is also the pioneer and the leading Indonesian movie channel with: § § Great number inventory of blockbuster movies. Secured supply agreement with global major movie producers, such as Universal, Sony Pictures, and Warner Bros.

Programming Composition Local Programming All Programming External Program Suppliers for Trans TV and Trans 7 No Local Foreign 1 2 3 4 5 6 7 8 9 10 GMM Films Indonesia Indika Cipta Media Bintang Advis Multivedia Broadcast Design Multivision Rapi Film Teguh Bakti Mandiri Menara Media Sakti Multivista Films MD Entertaiment Warner Bros Universal Pictures Columbia Tristar Fremantle Media World Sport Groups United Champ Assets Continental Films TV 3 Malaysia Dorna Metropolis Television

AWARDS ASIAN TELEVISION AWARD 1. Best Reality Program Dunia Lain - Lawang Sewu 2. 2 nd Best Music Programme Diva Dangdut Nirwana. FOR ALL NATION (FAN) CAMPUS “Media Elektronik Peduli Narkoba” CAKRAM 2003 Category as “New Media Potential” MAJELIS ULAMA INDONESIA Anugrah Syiar Ramadhan 1424 H Category as “ Siaran Menjelang Buka Puasa” PANASONIC AWARD 2005, 2006 & 2007 “Ceriwis” Category as Talk Show IPMG Journalism Award 2007 “Reportase Investigasi” Category as Investigation Report PANASONIC AWARD 2006 & 2007 “Extravaganza” Category as Comedy FESTIVAL FILM INDONESIA “Hitam Putih” Category as Documenter for Special Jury Prize “Surat Sahabat” Award from Minister Culture & Tourism KPAI Children Program 2007 CAKRAM 2007 Category The Best Television MAJELIS ULAMA INDONESIA Anugrah Syiar Ramadhan 1423 H Category as Siaran Pendukung Suasana Ramadhan Terpuji MAGAZINE “WARTA EKONOMI” The Most Popular Company to work- with Among twenty Big Companies In Indonesia

AWARDS Panasonic Award 2007 Favorite Children Program “Bocah Petualang” Cultural Award 2007 Ministry of Culture & Tourism for Best Children “Bocah Petualang” Panasonic Award 2007 Favorite Sport Magazine “Highlight Liga Inggris”

TRANS TV DAN TRANS 7 BUKAN HANYA TELEVISI MASA DEPAN INDONESIA

TRANS TV DAN TRANS 7 ADALAH MASA DEPAN INDONESIA