MEDIA LITERACY WARM UP What is your favorite

MEDIA LITERACY

WARM UP What is your favorite commercial? �Why? Here’s mine… �http: //www. youtube. com/watch? v=OT 77 G of. LYZE

VOCABULARY Formal writing � sophisticated or academic writing � Example: This is to inform you that your book has been rejected due to unsatisfactory standards Informal writing � how we would write to a friend � Example: You know that book I wrote? Well, the publisher rejected it. Tone – Attitude/mood conveyed Audience – who the media is intending to reach Purpose – the intended goal of a piece of writing/media

STEPS 1. 2. 3. Determine the audience and purpose. Determine the appropriate level of formality and tone for the particular audience and purpose. Examine the media and determine if the appropriate level of formality and tone is used. Let’s look at this… http: //www. youtube. com/watch? v=15 M 9 b 6 PAdro

FIRST EXAMPLE: BLOG I remember the first time I rode in a car without any “adults. ” My older friend had just gotten her driver’s license, and she stopped me in the school parking lot to ask, “Do you want a ride home? ” YES. Yes, I wanted a ride home. I got in the passenger’s side, casually, like I did this every day, and we drove off, just two responsible grownups out for a drive. It wasn’t until we were on the road that she told me that her blinkers were out. We drove the whole way home without signaling. Like responsible grownups do. I survived that drive, and many more with other teenage drivers— including one backing into a ditch, one going the wrong direction on a highway, and one who rushed through traffic like she was trying to win at Mario Kart. Getting your driver’s license is definitely a big step toward adulthood. You have freedom. Finally you don’t have to rely on your parents or friends to cart you around everywhere. You can make plans at the last minute. You can go wherever you want. But you’ve got all these responsibilities. You’ve got to keep the car working and filled with gas, and not run into things and cause really expensive damage (and, like, not hurt anyone). Also, now you’ve got to go to the store or chauffer your siblings around, in addition to whatever you already do at home.

FORMALITY CONTINUUM Where does the driving blog fall? Formal What about our steps? 1. Audience? Purpose? 2. Was the formality appropriate? 3. Was the tone appropriate? Informal How do we know? Words like: • “I” • “like” • “wasn’t” • “()”

VOCABULARY CONTINUED… Formality in media � Sophistication of language, word choice, appearance, and delivery of media messages Tone in media � Stated or implied attitude of a media (ex. Humorous, sentimental, hostile, sympathetic, neutral, etc. ) Digital media � Electronic media that works on digital codes (ex. E-mail, digital videos, Internet, video games, etc. ) Level of formality � Formal, semiformal, or informal writing style determined by purpose and audience

YOUR TURN ARTICLE FROM WEB Young drivers could be banned from carrying passengers for nine months after they pass their test, under proposals being considered by Transport Secretary Patrick Mc. Loughlin. Mr Mc. Loughlin said he was looking at ideas put forward by the Association of British Insurers (ABI), which it says could cut the number of accidents involving young motorists. He said: ‘I read regular reports where three or four young people have been killed in a car and it’s a new driver and you wonder what happened. ‘When I talk to young people who have recently passed their test, they say sometimes that there is peer pressure put on them to go fast, to show off. ‘They are not drivers with a huge amount of experience by the very fact of them being new drivers. I think we have got to look at that. ’ Mr Mc. Loughlin said he was considering whether measures should be put in place for novice drivers to carry no passengers other than immediate family members. He told the Daily Telegraph: ‘There is a suggestion as to whether you should look at a restriction whether anyone could carry passengers for six or nine months when they have first passed their test. There are suggestions about them only perhaps being allowed to take a family member. ’

FORMALITY CONTINUUM Rate this article. Use the steps.

MEDIA GROUPS For each digital media, you need. . � Rate on the formality continuum Formal Informal � Each step. . Audience and purpose? How do you know? Was the formality appropriate? Why or why not? Was the tone appropriate? Why or why not? Let’s do one together… � http: //www. youtube. com/watch? v=92 k. PKb. XHqss

ON YOUR OWN… http: //www. youtube. com/watch? v=v. Dogw 71 o. GFY

VISUAL TECHNIQUES

CAMERA ANGLES Manipulate how an audience feels based on where the camera is. � Examples close up shot, bird’s eye view. . http: //www. youtube. com/watch? v=Zwbs. Yg. Z 7 d-8

LIGHTING Can create a sense of mood � Example – spotlight, soft light, back light � What mood is this light creating?

SPECIAL EFFECTS Illustrations used to simulate imagined events. http: //www. youtube. com/watch? v=Mn. QLj. ZSX 7 x. M

MOVEMENT Fast or slow paced motion (length of shots) to evoke emotion from an audience. How does this clip make you feel? Sad? Excited? Anxious? � http: //www. youtube. com/watch? v=p. ZZ 60 jrw 6 cg There are no shots longer than 3 seconds!

GRAPHICS An image or visual representation of an object. Think of video games…

SHAPE Used to direct your flow of vision. � Where does your eye go first? Next?

COLOR http: //www. youtube. com/watch? v=Ryu 6 DGHPeo 0

BOLD WORDS & WORD POSITION Shows what’s important or emphasizes a point.

SOUND TECHNIQUES Music – background music creates a mood � Example – scary music, love music, sad music Sound effects – simulate imagined events � Explosions, gun shots, background noise, traffic � What are famous movie songs YOU can think of? � Let’s watch a scene with and without music… http: //www. youtube. com/watch? v=9 AXivq 5 cgf. A

STEPS Identify the visual and sound techniques. Identify the intended message. Identify the intended audience. Explain the influence of the specific techniques on message.

EXAMPLE 1: ADVERTISEMENT

EXAMPLE 2: COMMERCIAL http: //www. youtube. com/watch? v=5 z. WB 4 d. LYCh. M

EVALUATING TECHNIQUES USED TO CREATE A POINT OF VIEW TO IMPACT AUDIENCES Steps �Identify the technique. �Identify the point of view/perspective. �Explain how the technique supports the point of view. �Identify the intended audience. �Explain the impact on the audience.

MEDIA EXAMPLE 1

MEDIA EXAMPLE 2

MEDIA EXAMPLE 3 http: //www. youtube. com/watch? v=NAExo. Sozc 2 c

EVALUATING THE ROLE OF MEDIA http: //www. youtube. com/watch? v=1 l. KZqq. SI 9 -s Steps � Determine if the media focuses on an event. � Identify the purpose. � Identify any opinions. � Identify techniques used by the media to influence public opinion. � Determine any bias presented in the information. � How did media play a role 9/11?

EXAMPLE 1 George W. Bush – Bullhorn Speech � http: //www. youtube. com/watch? v=x 7 OCg. MPX 2 m. E

EXAMPLE 2 http: //www. youtube. com/watch? v=ru. Nrdmjc. NTc http: //www. youtube. com/watch? v=YPg. Xiw. MP_j. M