MEDIA LITERACY Themes Media literacy in Europe Group

MEDIA LITERACY • Themes : Media literacy in Europe • Group Size: 3 • Objectives: to investigate European youngsters and adults perception of media and media manipulation awareness by focusing on Germany’s case compared to another EU countries like Italy and Belgium. • Materials: Access to the Internet, group meetings and EYP workshops in Berlin on “How to read media in the post-modern era” • Preparation: division of tasks internally in the group: from scientific sources researches to interviews and the article drafting

What is Media Literacy? Media literacy is a wide and general topic that existed before social media and other technological progressions. As the world evolves so does the people within it. In 1988, Professor William G. Christ from Trinity University in Texas – whom is a specialist in communication describes media literacy as a term that has been used to refer to great ideas though can also been interpreted as an pedagogical tool for school teachers or parents. The term can also be used in the same context as media education.

WHY MEDIA LITERACY? Source: Report on Formal Media Education in Europe 2014 https: //eavi. eu/wp-content/uploads/2017/02/Media-Education-in-European-Schools-2. pdf

• Media Awareness between youngsters and adults in Germany • Comparison analysis between Germany and Italy about public institution’s focus on media literacy through an Italian case-study

Das “Kinder- und Jugendstärkungsgezetz KJSG” ● German act concerning the responsibility for teaching media literacy to child and youth services. ● Goal: to teach digital literacy and learn how to handle digital media. The act aims to educate children when it comes to media and more specific digital media. It starts from early learning during vocational trainers and goes on to higher education till professional training. Source: https: //www. bundesrat. de/Shared. Docs/TO/960/erl/6. pdf? __blob=publication. File&v=1

The declaration of Internet Rights July 28, 2015 The declaration of Internet Rights A fundamental document to guarantee to each individual the exercise of an active digital citizenship respecting freedom, dignity and diversity of each person. “This Declaration of Internet Rights is founded on the full recognition of the liberty, equality, dignity and unique diversity of each individual. preserving these rights is crucial to ensuring the democratic functioning of institutions and avoiding the predominance of public and private powers that may lead to a society of surveillance, control and social selection” ART. 3 “Everyone has the right to knowledge and education on the net - Public institutions are always entrusted with the task of ensuring "the creation, use and dissemination of knowledge on the Internet as an accessible and usable asset on the part of every subject".

The Safer Internet Centre “Generazioni Connesse - Connecting Generations” Project Developed by the Italian ‘Safer Internet Centre’ co-funded by the European Commission. ● Awareness and information actions aimed mainly at schools ● Actions to combat the spread of illegal material online ( two Hotline services for the reporting of online child sexual abuse, racist or xenophobic material. ) ● Support and guidance assistance, thanks the availability of an innovative Helpline ●

Unlike Germany ● Italy has no binding act assigning responsibility for teaching media literacy in private schools. ● The declaration of Internet Rights consider just the importance of transparency and free accessibility. ● Das “Kinder- und Jugendstärkungsgezetz - KJSG” provides media education as a compulsory subject to study at school

What does the German population think about media literacy in their country? Olga (16): ● polarisation ● depends on journalist or medium Andreas (50): ● transparent ● youngsters fault ● manipulate depends on topic or medium Irene (45): ● 5 key words

Key questions Keyword Five Core Concepts Five Key Questions Authorship All media messages are "constructed. " Who created this message? Format Media messages are constructed using a creative language with its own rules. What creative techniques are used to attract my attention? Audience Different people experience the same media message differently. How might different people understand this message differently from me? #4 Content What lifestyles, values and points Media have embedded values of view are represented in; or and points of view. omitted from, this message? #5 Purpose Most media are organized to gain profit and/or power. #1 #2 #3 Why is this message being sent?

ZDF : children awareness & transparency Ann-Katherin ZDF: creating awareness to children how to use media correctly technical questions : the financial side, the editorial aspects ZDF tries to involve people in their process of making media -> accessible