Media Lessons John Keenan John keenannewman ac uk

Media Lessons John Keenan John. keenan@newman. ac. uk

Sign Rules • All signs have connotations • Connotations transfer

Signs and Connotations temptation Teacher’s pet Clean teeth healthy food

A product can mean anything Any product can have any connotations Advertising gives products connotations

“we’re selling smoke. They drink the image not the product” JWT CEO – For God, Country and Coca-Cola

Branding bottle different logo

Sex

America (freedom, youth, power)

Christmas (happy, holidays, giving)

sex America Christmas

https: //youtu. be/ib-Qiyklq-Q

sex America world harmony Christmas

The first time, the first kiss The first time, the first Coke Oh! what feeling is this? Electricity flows like the very first kiss

sex America Christmas World harmony First kiss

https: //youtu. be/oa. H 5 LCK_M 4 A https: //youtu. be/4 H-9 aoa 2 FTg

Cola Name favourites in order 1. 2. 3. Name ones you would not drink 1. 2. 3. Name ingredients of cola 1. 2. 3. 4. 5. 6. 7. 8.

Cola Test For each cola give a mark out of 10 and guess which type it is. A B C D E Guess_____________ Guess_______

Levi’s Find the signs in the adverts that Levi’s want you to connect to jeans Eg Steam (connotation – hot/sex) Rocks (connotation – strength) Levi’s Go Forth

Film narrative

Assignment A WOMAN MEETS A MAN. SHE KILLS HIM AND LEAVES THE SCENE RAPIDLY. HER ACTIONS HAVE BEEN WITNESSED.

clothes Character

balance shape form space lighting

Camera Angle Denotation Possible Connotation Low Person/object has power Straight Person/object is equal to audience High Person/object is weak

Camera Distance Denotation Possible Connotation Long Shot Loneliness Medium Shot Movement important Close-up Emotions important Extreme close-up Extreme emotion Point-of-View Audience in mind of person

Camera Movement Denotation Possible Connotation Pan Objects - many; People - each important Zoom Object is most important Track Audience moving with person/object Tilt Size of object/person important Hand-Held Confusion, panic

Body Language Denotation Connotation Hands: Fist Anger Eyes: to the side Mouth: smile Untrustworthy Happy

Mise-en-scene

In groups 1. Camera operator 1. Female killer 1. Male victim 1 witness All to decide on: • Why she killed him • How she killed him • Who witnessed