- Slides: 8
Past paper questions on Media forms • Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences. • Support your answer with reference to a range of examples from three media platforms. (32 marks) • How far does the platform on which they are consumed determine the construction of media products in your cross-media study? • Support your answer with reference to a range of products from three media platforms. • (32 marks)
• Account for the similarities and differences of codes and conventions used in the media products in from your cross media study (32 marks) • How far does the platform on which they are consumed determine the construction of media products in your cross-media study? • Support your answer with reference to a range of products from three media platforms. (32 marks)
Codes and conventions of Print • Conventions of Print texts will vary (slightly) depending on the institutional contexts of the publisher. • Consider; • The differences between Tabloid and Broadsheets. • Language devices • Tone, address • Sensational language • Formal or informal • Typography • Colour palette • Images • White space • Graphology (layout)
Pug: placed in corner of page to grab attention Masthead: in an analysis look for links to values and ideology / audience Kicker: designed to jump out of the page – about information inside. Strapline Headline: grabs Layout: attention. Use of language, images, colour and the balance between text and images falls somewhere between the informality of the tabloid and the formality of the broadsheet. Subheading Standfirst: introductory paragraph often in bold to grab reader. Leader: story chosen for front page. Moral panic conventional in this genre of newspaper. Caption: interprets images
Deconstructing Web Pages • The main point with websites is that they can be deconstructed like any other media form – the basic principles of Print Media (Magazines and Newspapers) apply in that a fundamental audience appeal is constructed from layout and design with the key fact that websites have their own conventions. • The Tabloid is the closest form of traditional media that compares with the ‘look’ and design of a website including a: • Simplistic and minimalist layout – boxes, vertical columns no more than 60 characters wide and sub headings. • High ratio of photography to text, Use of WOB (white on black) • Restricted language code • Inclusive familiar mode of address (speaks directly to its audience) • Evidence of synergy and convergence • Designed for scan reading and all about individual relevance • UGC (User generated content) • Inclusion of Citizen Journalism • Rich Media • Image Gallery • Increased Immediacy and Dynamic web pages!
• https: //riddlesdownmedia. wordpress. com/asmedia-exam/analysing-webpages-usingaccurate-terminology/
Conventions of News Broadcast • • • • • Consider why each of the following are used; Idents used at the start to reinforce Brand image Non- diegetic sound-dramatic music used to introduce the broadcast- sounds authoritative Diegetic sound of presenter- with serious voice Voice over Graphics- graphs, charts etc to add formality and provide key facts Direct mode of address Formal mise en scene (the studio set, the clothing of the anchors etc) Interview with ‘correspondent’ who is a specialist in the field. Often filmed on location. Captions- positioned underneath interviewees Vox pops- (interviews with the public) stands for ‘voice of the people’ Cutaways RP English Concise The hook Verbs Present tense