Media Entertainment Business challenge Costly and inflexible onpremises

Media & Entertainment Business challenge Costly and inflexible on-premises infrastructure was holding back Alchemy Media’s growth ambitions. The company’s employees needed fast, reliable access to core media planning systems from any location. Transformation “We want systems that support our business but don’t distract from our core activities. ” —Mark Davis, Manager of Real Estate Strategy, Alchemy Media Business benefits: Fast migration to the cloud without any impact on online users Reliable dedicated hardware ensures excellent performance with minimal administration Alchemy worked with Avetta Global to migrate systems from eight physical servers to five IBM Cloud bare metal servers with VMware virtualization, completing the move non-disruptively in a matter of days. Alchemy Media Unleashing creativity and growth with trouble-free computing on the cloud Solution components • IBM® Cloud bare metal servers • VMware v. Sphere on IBM Cloud Low-cost cloud infrastructure provides greater flexibility for a growing business Alchemy Media is an urban street media provider that transforms blank walls, windows, wall signs, and construction barricades into advertising showcases for some of the world’s most famous brands. Offering both traditional “wildposted” formats with paper posters and more interactive experiential advertisements, Alchemy brings brand awareness to the street at eye level. Founded in 1969, the company has a major presence in the top 20 U. S. markets and subsidiaries in Canada, the U. K. , and across Europe. Share this © 2018 IBM Corporation