Media convergence Types and concepts What is media

Media convergence Types and concepts

What is media convergence � Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms.

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Technological convergence: �. Technological convergence is the tendency for different technological system to evolve towards performing similar tasks. � What does it mean?

� Is when new technologies are created that take over from past technologies and perform the same task but in a more advance manner. � For example: people use to listen to music using the radio but now technological convergence has evolved and the majority use phone. � And the best example now is the internet.

Network convergence: � Network convergence refers to the provision of telephone, video and data communication services within a single network. One main goal of such integration is to deliver better services and lower prices to consumers.

Economic convergence � The idea of convergence in economics is the hypothesis that poorer economies' per capita incomes will tend to grow at faster rates than richer economies. � As a result, all economies should eventually converge in terms of per capita income.

Cultural convergence � When the audience become the user, media technology has given the audience the tools to archive , annotate appropriat, and recirculate content. � Companies use this to create low-cost content.

Global convergence � The cultural hybridity that develops from the international circulation od media content.

Social or organic convergence � When users utilise multiple media technologies simultaneously, such as listening to music whilst watching TV or playing video games.

Conclusion Media convergence is sparking a range of social, political, economic and legal disputes because of conflicting goals of consumer, producers and gatekeepers. � Media convergence is what makes humans dependent on media, the convergence of media products/technology means that , in theory , we do not have to leave our homes as(almost) everything can be achieved at the touch of a button. �

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