Media Asset Management EvaLis Green SVT BAAC 22
Media Asset Management Eva-Lis Green SVT BAAC 22 th sept 2006 Sveriges Television AB Eva-Lis Green
Digital Archive at SVT • • • Started 1999 -2000 2001 - start of digital newsroom Start of META 1 (MAM-system) 2003 - New digital channels. META 11 Sveriges Television AB Eva-Lis Green
Why Media Asset Management and file based? • • • Changes in the Media Landscape New consumer market and tools Access Smart and cost effective workflow. Preservation Sveriges Television AB Eva-Lis Green
What´s a Media Asset? • Content • Essence • Rights. Sveriges Television AB Eva-Lis Green
Assets at SVT Publication stock N EV Raw ial r e t a M w Ra erial t a M S REUTER Archive/ Preservation Sveriges Television AB Eva-Lis Green Raw Mate ria l AP
How to start? • • End users and smart workflows Seccure for future reuse Start big or small Even if you start small think big Sveriges Television AB . Eva-Lis Green
What do you need to do? • Standards for metadata • Standards for rights management • Strategies and standards for selection. Sveriges Television AB Eva-Lis Green
What to be aware of? • Good planning for implementation • Always be aware of the end-users and education. Sveriges Television AB Eva-Lis Green
Specific archive knowledge • Systematization – classification – indexing – metadata • Quality control of information ( content and rights) and essence ( formats etc. ) • Long term thinking - Standards • Accuracy • Knowledge about the analogue stock – Preservation – and catalogue etc. Sveriges Television AB Eva-Lis Green
Conclusions • • Transformation process is difficult Old and new hand in hand? There is no way back And honestly we are right in the middle of the process and I can't predict where it will end. Sveriges Television AB Eva-Lis Green
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