Media and Information Languages What is Media Languages

Media and Information Languages

What is Media Languages? �Media Languages is the way in which the meaning of a media text is conveyed to the audience. One of the ways media languages works is to convey meaning through signs and symbols suggested by the way a scene is set up and filmed.

TYPES OF MEDIA LANGUAGES �Written Language �Verbal Language �Non-verbal Language �Visual Language �Aural Language

WRITTEN LANGUAGE �It is the representation of a spoken or gestural language by means of writing system. The language chosen generates meaning. Captions allow the publication to present a story in a particular way.

VERBAL LANGUAGE �It is how the language is delivered and its context used are important factors in the way meaning is generated for the audience. Verbal Language is commonly used in medias such as televisions, radios, and films.

NON-VERBAL LANGUAGE �This is in terms of body languages such as gestures and body actions. The meaning received by the audience is seen through how the actor uses his/her body.

VISUAL LANGUAGE �What is on the screen has been chosen specifically to generate a series of effects and meanings. Specific camera angles and movements are chosen to interpret the story and meaning of the scene in medias such as television and film.

AURAL LANGUAGE �The Aural Language of a media text helps the audience define the genre of a piece. Sound helps in creating a scene to construct the environment , atmosphere, and mood. Such as diegetic and nondiegetic sounds.

CODES �These are the systems of signs that are put together to create an arbitary meaning.

TYPES OF CODES 1. Technical Codes 2. Symbolic Codes

TECHNICAL CODES �The ways in which equipment is used to tell the story in a media text. It is important to bear in mind the camera, angles, framing, lightning and exposure of a scene.

SYMBOLIC CODES �These are things that interpret something more than what is seen (object, setting, body language, clothing, etc)

CONVENTIONS �It is the generally accepted practice or technique that is widely used in media to communicate ideas, information and knowledge

TYPES OF CONVENTION 1. TECHNICAL CONVENTION 2. GENRE CONVENTION

TECHNICAL CONVENTION �This is applied on technical areas, such as the length of films, series, tv shows and music videos

GENRE CONVENTION � A typical or standard trope of plot, setting, character, icon theme, or effect in a genre story.

AUDIENCE �It is one of the most important elements in media. Withour audience, media would not have evolved throughout the generation when it had started. When Johan Gutenberg invented the very first printing press, it wouldn’t have been a success if he didn’t have audiences. But having an audience also does not make media effective. We need to study and understand our audience in order to reflect it to what we want to show in the world through media.

Different Audience �Target Audience: referes to the group of people to whom a media text is specially addressed because of a set of characteristics that they share, such as age, gender, profession, class, etc.

�Active Audience: refers to theory that people receive and interpret media messages it the light of their own history, experience and perspective so that different groups of people may interpret the same message in different ways.

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