MECE METHOD M E C E MUTUALLY EXCLUSIVE

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MECE METHOD M E C E MUTUALLY EXCLUSIVE COLLECTIVELY EXHAUSTIVE No one individual can

MECE METHOD M E C E MUTUALLY EXCLUSIVE COLLECTIVELY EXHAUSTIVE No one individual can appear in more than one category All categories combined includes all individuals (ex: no individuals are excluded)

MECE DEFINITION MUTUALLY EXCLUSIVE Idea 1 COLLECTIVELY EXHAUSTIVE Not Exhaustive Idea 2 Not Exclusive

MECE DEFINITION MUTUALLY EXCLUSIVE Idea 1 COLLECTIVELY EXHAUSTIVE Not Exhaustive Idea 2 Not Exclusive Idea 1 Idea 2 Exhaustive Idea 2 Exclusive Idea 1 Idea 2 Idea 3

TWO-PART MECE FRAMEWORK Internal External Short-term Long-term EXAMPLE ECONOMIC BARRIERS • Raw Materials •

TWO-PART MECE FRAMEWORK Internal External Short-term Long-term EXAMPLE ECONOMIC BARRIERS • Raw Materials • Equipment Economic Non-economic Quantitative Qualitative • Labor • Other Capital VS Direct Indirect Supply-side Demand-side NON-ECONOMIC BARRIERS • Knowledge & Expertise • Brand Name Upside Downside Benefits Costs • Distribution channels

MECE EXAMPLE: CUSTOMER AGE BRACKETS COLLECTIVELY EXHAUSTIVE MUTUALLY EXCLUSIVE The age grouping taken as

MECE EXAMPLE: CUSTOMER AGE BRACKETS COLLECTIVELY EXHAUSTIVE MUTUALLY EXCLUSIVE The age grouping taken as a whole No one individual can appear in more cover the entire population than one category 0 -15 16 -30 31 -45 46 -60 61 -75 76+

MECE EXAMPLE: PROFITABILITY FRAMEWORK Price/Unit Revenue Units Sold PROFIT Cost/Unit Cost Units Sold

MECE EXAMPLE: PROFITABILITY FRAMEWORK Price/Unit Revenue Units Sold PROFIT Cost/Unit Cost Units Sold

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