MEA Conference 2013 Client Program Updates Rob Moore
MEA Conference 2013 Client & Program Updates Rob Moore VP Client Services
Client Services Org Structure § § § Account / Client Management Product Management Business Development Confidential - Do not Distribute 2
Core Team – Product Mix Responsibilities Account Manager Distribution Program Product / Pricing Product Manager Product Marketing Manager Promotion
ACA ACU ATA Account Mgmt Ben Smith Eldon Lechtenberg TBH Product Mgmt Brandon Jackson Product Marketing Product Core Teams IC 3 MOS MTA QBCU Gary Fluitt TBH Amy Sanford Eldon Lechtenberg TBH Susan Mc. Donald Ryan Hamilton Dave Hansen Ryan Hamilton John Medved TBH Jackie Brinkerhoff John Medved Peggy Hayes TBH
Client Services Communication Flow Customer Certiport Partner Certiport Geo Lead Account Manager Example >>>>>>>>>>>>>>> Ministry of Defense / Spanish Army ETC Spain Richard Coady Amy Sanford
Client Rules of Engagement § § § Understand the client’s role in the Certiport ecosystem Seek to understand client’s business objectives / interests § Reach (uploads, ATCs, certifications, instuctors, students, etc. ) § Revenue (indirect / direct) § Customer Satisfaction (testing center, candidate, client) Help the client understand how you can add value Identify and build strategic, symbiotic relationships Provide regular updates / communication Foresee and escalate. . . § Issues / challenges § Opportunities / best practices
Microsoft MOS & MTA
Microsoft Office World Championship § § 28% growth over 2012 315, 083 Exams taken 190, 462 Unique Candidates Top 5 Countries § § § US Mexico Korea Japan Taiwan 2010 Exams 68% 2007 Exams 32%
Certification = Employability for Students 91% of Hiring Managers consider employee certification as a criterion for hiring 1 79% of Hiring Managers feel that certified individuals are more efficient 1 81% of Hiring Managers feel that certified individuals perform better 1 50% of individuals believe obtaining a certification makes them more marketable 2 Sources 1 MCP Program Satisfaction Study 2010 2 Intrepid Survey 3 Certiport Research, 2009 89% of supervisors say that Microsoft Office certified employees are more proficient users of Microsoft Office programs 3 ”It’s truly a global marketplace, especially in the IT world. If you don’t have a certification that validates you have the needed skills, you’re at a significant disadvantage. ” Bill Doherty, @ONE Project, 9 College System of California
Microsoft Certification Stacks MOS Master MOS Expert Get Recognized Get Ahead MCSM MCSE MCSD MCSA MOS Information Workers Get Hired MTA IT Professionals & Developers
Product Updates – MOS 2013 § § § Innovate – Meet Current/Future Academic Needs § Outcome/Project-based Measurement v. Task-Based § Measures a deeper level of user skill-level § Creating with MS Office (Bloom’s Taxonomy) § Real-world application v. contrived tasks Increase quality, stability, and relevance Decrease support & maintenance burden § New style of exam allows for a less invasive testing environment § Reduce technical support challenges Confidential - Do not Distribute 13
MOS 2013 Exam Prototype 3 1 0 S 2 ar O M n i w b e e n w e P h t A t C u o ed b d a r o n c o i e t r a e m h 3 r t 1 o / h f 6 c n t / i a 2 e , w from or t a m r o F o f All Windows can m a x be resized to e New tiled testing format enables test candidates to easily access all relevant exam materials, while working live in the app. meet student needs. Confidential - Do not Distribute 14
Calendar Year 2013/2014 Release Dates Exam Excel 2013 Core ENU Word 2013 Core ENU Go-Live Date LIVE 3/4/2013 Access 2013 ENU Power. Point 2013 ENU 6/4/2013 Excel 2013 Expert ENU 9/3/2013 Word 2013 Expert ENU 9/3/2013 Outlook 2013 ENU One. Note 2013 ENU Share. Point 2013 ENU 10/1/2013 June-14 Confidential - Do not Distribute 15
2014 Projected Release Dates Exam Word 2013 Core Localization- ARA Word 2013 Core Localization-DEU Word 2013 Core Localization-ESM Word 2013 Core Localization- PTB Word 2013 Core Localization-RUS Word 2013 Core Localization-NLD Word 2013 Core Localization-FRA Word 2013 Core Localization-ITA Power. Point 2013 Localization- ARA Power. Point 2013 Localization-DEU Power. Point 2013 Localization-ESM Power. Point 2013 Localization- PTB Power. Point 2013 Localization- RUS Power. Point 2013 Localization-NLD Power. Point 2013 Localization-FRA Power. Point 2013 Localization-ITA Word 2013 Expert Localization- ARA Confidential - Do not Distribute Go-Live Date 1/21/2014 1/28/2014 1/29/2014 2/5/2014 2/12/2014 2/13/2014 2/18/2014 2/19/2014 3/13/2014 3/18/2014 3/19/2014 5/7/2014 5/13/2014 5/15/2014 5/20/2014 5/21/2014 7/23/2014 16
2014 Projected Release Dates Exam Word 2013 Expert Localization-DEU Word 2013 Expert Localization-ESM Word 2013 Expert Localization- PTB Word 2013 Expert Localization-RUS Word 2013 Expert Localization-NLD Word 2013 Expert Localization-FRA Word 2013 Expert. Localization-ITA Excel 2013 Core Localization- ARA Excel 2013 Core Localization-DEU Excel 2013 Core Localization-ESM Excel 2013 Core Localization- PTB Excel 2013 Core Localization-RUS Excel 2013 Core Localization-NLD Excel 2013 Core Localization-FRA Excel 2013 Core Localization-ITA Access 2013 Localization- ARA Access 2013 Localization-DEU Access 2013 Localization-ESM Confidential - Do not Distribute Go-Live Date 7/25/2014 8/12/2014 8/13/2014 8/19/2014 8/20/2014 8/26/2014 1/21/2014 1/28/2014 1/29/2014 2/5/2014 2/12/2014 2/13/2014 2/18/2014 2/19/2014 3/13/2014 3/18/2014 3/19/2014 17
2014 Projected Release Dates Exam Access 2013 Localization- PTB Access 2013 Localization- RUS Access 2013 Localization-NLD Access 2013 Localization-FRA Access 2013 Localization-ITA Excel 2013 Expert Localization- ARA Excel 2013 Expert Localization-DEU Excel 2013 Expert Localization-ESM Excel 2013 Expert Localization- PTB Excel 2013 Expert Localization-RUS Excel 2013 Expert Localization-NLD Excel 2013 Expert Localization-FRA Excel 2013 Expert Localization-ITA Outlook 2013 Localization- ARA Outlook 2013 Localization-DEU Outlook 2013 Localization-ESM Outlook 2013 Localization- PTB Outlook 2013 Localization-RUS Confidential - Do not Distribute Go-Live Date 5/7/2014 5/13/2014 5/15/2014 5/20/2014 5/21/2014 7/23/2014 7/25/2014 8/12/2014 8/13/2014 8/19/2014 8/20/2014 8/26/2014 3/12/2014 4/8/2014 4/9/2014 5/7/2014 6/3/2014 18
2014 Projected Release Dates Exam Outlook 2013 Localization-NLD Outlook 2013 Localization-FRA Outlook 2013 Localization-ITA Confidential - Do not Distribute Go-Live Date 6/4/2014 7/8/2014 7/9/2014 19
MOS Pathway Products Certification Exams MOS 2007 Prep Materials MOS 2010 Certiprep (ENU) 2007 & 2010 No Experts. TS & IQsystem MOS 2013 GMetrix (ENU) MOS 2007, 2010, 2013 Local Install Only Curriculum Wiley MOAC (ENU) All Core Applications Confidential - Do not Distribute CCI Learning ENU Only Pearson My. ITLabs (ENU Potentially Others) 20
What’s New with MTA? § § New MTA Italian and French Localizations § All Exams § No ERK or SSG localizations Available – English Only Exams Updated with Random Answer Choice Types § This testing technology randomizes answer options § Reduces potential for cheating Confidential - Do not Distribute 21
Calendar Year 2013 Release Dates Exam Go-Live Date Refresh of MTA Exams in Portuguese Refresh of MTA Exams in Spanish Launch of Italian Localizations LIVE Launch of French Localizations LIVE 1/22/2013 3/5/2013 February 2013 LIVE Confidential - Do not Distribute 22
MTA Pathway Products Certification Exams IT Pro Networking, Security, Windows OS, Server Admin Database Developer Windows, Web, Software, . Net, HTML 5, Gaming, & Mobile Prep Materials Measure. Up (ENU Only) All titles except. NET GMetrix (ENU Only) Software, Windows, Web, &. Net Developer Networking, Security, Windows Server, Database, and Windows OS Curriculum Wiley MOAC (ENU) All Titles Confidential - Do not Distribute CCI Learning (ENU) Windows OS, Software, Database, Networking Learnkey (ENU) Networking, Windows OS, Security, Windows Server Admin, . net, Software dev, Web dev, windows dev 23
Adobe ACA
Adobe Certified Associate Scorecard Uploads Target 205, 000 Certifications Passed Authorized ACA Instructors ACA Competition
Working with Adobe Goal Gain access to customers who have purchased Adobe Software Leverage Adobe Regional Sales & Marketing Monthly meetings Quarterly marketing Campaigns Lead Generation— Adobe to help communicate campaigns Engage Adobe Reseller Channel
ACA Certification Passed AFY 2012 185, 501 00000 80000 PTD Certifications by Application 60000 40000 102, 659 20000 75, 609 00000 36, 461 56, 796 80000 37, 195 60000 44, 738 12, 797 40000 3, 104 20000 0 2008 2009 2010 2011 2012 PTD 2, 116 185, 501 ACA Certifications delivered PTD Confidential - Do not Distribute 31
Top 10 Countries - Uploads Confidential - Do not Distribute 32
ACA Targets § Adobe has tasked Certiport with goals in the following areas § § § World Wide and Regional uploads Certifications Passed Authorized Instructors Confidential - Do not Distribute 33
Sample Tactical Plan Category Description Objectives KPI Metrics Partner Activities Adobe Support Timeline Market Awareness Campaign 1 Make Your Mark www. certiport. com/makeyourmark Lead generation Expose Instructors to ACA Pathway (exam, PT, e-learning or book, AAI Program) TBD Provide ready to go template for Adobe to plug into their newsletter Adobe to communicate offer to Instructors or Channel. Q 1 February Awareness Campaign 2 Illustrator & In. Design Promo Add more uploads to current centers Market to new segments TBD Partner to provide details on to existing channel outside Adobe efforts to drive the business Announce new exams to current market Q 2 March Marketing ACA Competition on Photoshop Promote ACA Championship to increase uploads with current testing centers TBD Partner to bring at least 3 Candidate to Washington to participate in Competition. Adobe to communicate ACA Championship Email to be sent Q 1 & Q 2 Q 1 – Q 2 January July Website Collateral Update website and collateral to reflect current branding and information TBD Partner to update with new look and feel Provide feedback Q 1 Product ACA Product Kit Launch Book/Retake Exam/Practice Exam N/A Q 1 February Localizations of Learning content Add products to pathway TBD Localize Objectives etc N/A Q 1 www. acachampionship. com Confidential - Do not Distribute 34
ACA - What’s New in 2013 Available Exams Timeline Photoshop, Dreamweaver, Flash, Premiere Pro CS 6 Released Adobe Illustrator and In. Design (non-version) Released April 1, 2013 Adobe Illustrator and In. Design Practice Test (non-version) April 30, 2013 Next Generation of Ps, Dw, Fl, Pr (non-version) Fall 2013 w Ne Ne w
ACA – Pathway Products Pathway Product Language Type Subtype Adobe Study Packets English Training Study Guide Adobe Curriculum English Training Curriculum My. Graphics. Lab English Training e-Learning Learn. Key English Training Video
Autodesk ACU
Autodesk Certification Program 2012 software users Intermediate/prof level skills Certified Professional Certified Associate Job entry level skills Certified User 2013 software users Certified Professional NEW: Enhanced scope Certified User NEW: Enhanced scope
Autodesk Certification Exams Certified User • • • 30 questions per exam Multiple forms 33% simulation, 33% multiplechoice, 33% Rich item types Certified Professional • • 35 questions per exam Multiple forms Weight: 60% performance-based 40% Multiple Choice
Digital STEAM Workshop • • Highly visual web-based curriculum portal that offers a new approach to teaching design, sustainability, and creative problem solving Covers Certied User exam objectives Includes Skills, Digital Study Packets, and projects Leverages the Design Thinking process Makes industry connections Awarded the ISTE Seal of Alignment It’s free! Go to www. autodesk. com/digitalsteam
ACU - What’s New in 2013 Exam Autodesk Auto. CAD, Inventor and Revit Architecture Language Release English Available Now w Ne
ACU – Pathway Products Pathway Product Language Type Subtype Autodesk Official Training Guides English Training Book Autodesk Digital STEAM Workshop English Training Study Guide Global e. Training English Training e-Learning
HP ATA – Tuuli & Audrey
Certiport IC 3
IC 3 Growth Continues IC 3 Uploads 2007 -2012 800, 000 700, 000 600, 000 500, 000 711, 762 2011 2012 431, 156 Uploads 400, 000 300, 000 200, 000 685, 035 156, 377 203, 122 248, 890 100, 000 0 2007 2008 2009 2010
IC 3 Global Standard 4 (GS 4) Consistent 3 Exam: 1 Certification Format Computing Fundamentals Key Applications Living Online
IC 3 Global Standard 4 (GS 4) GS 4 Changes • • – – – – New exam objectives New item pool More Simulations Expanded objective domains Cloud Computing Concepts Basic Database understanding Multi-media file use Software Licenses & Copyright Safe Computing Identity and data protection Critical Thinking Search Fluency
IC 3 What’s New in 2013 10 Languages in Market GS 4 Practice Tests in 7 languages Benchmark and Mentor GS 4 Fast. Track Assessment for GS 4 • My. IC 3 Lab from Pearson • IC 3 Mobile Games for practice tests (pilot) • ISTE NETS Alignment 2013 • • 2013 Exam/Practice Test language GS 4 Key Applications CHT GS 4 Living Online CHT GS 4 Computing Fundamentals JPN GS 4 Key Applications JPN GS 4 Living Online JPN GS 4 Computing Fundamentals DEU GS 4 Key Applications DEU GS 4 Living Online POL GS 4 Computing Fundamentals POL GS 4 Key Applications POL GS 4 Computing Fundamentals VIE/ENU GS 4 Computing Fundamentals Practice VIE GS 4 Living Online VIE/ENU GS 4 Living Online Practice VIE GS 4 Key Applications VIE/ENU GS 4 Key Applications Practice VIE/ENU GS 4 Computing Fundamentals NLD GS 4 Key Applications NLD GS 4 Living Online NLD Release 3/12/13 3/19/13 3/26/13 3/26/13 5/1/13 5/21/13 6/4/13 6/11/13 7/9/13 7/11/13 7/23/13 8/6/13 8/13/13
IC 3 Delivery Modes • • • Online Connected LAN-Offline LAN-Connected Download Offline
IC 3 Global Standard 5 (GS 5) • Looking Ahead - 2014 – GS 5 update to include Office 2013 and Windows 8 • Development to begin Q 4 2013 • ENU release Q 2/3 • Localizations will follow ENU • Speak to Rob if you’d like to be on the “Design Committee” for GS 5
Success in Selling IC 3 GS 4 Success In Selling IC 3 GS 4 • New objectives have been defined in response to requests from Minsters of Education – Bridges basic computing concepts with modern technology • • Cloud Computing Concepts Basic Database understanding Multi-media file use Software Licenses & Copyright Safe Computing Identity and data protection Critical Thinking Search Fluency
Success in Selling IC 3 GS 4 Areas For New Business – Government Workers • • Work with state and national government to modernize worker knowledge and understanding of today’s digital world. Increases productivity and morale Allows government agents to demonstrate their focus on improving the workforce and their country’s image Heads of state achieve political objectives while helping the people – a ‘Win-Win’
Success in Selling IC 3 GS 4 Areas For New Business – Post Secondary Education • • Universities can maintain pace internationally by utilizing the international standard in basic computing knowledge Graduating students can more easily assimilate into the high-tech workplace Higher pay for employees = happier employees Minsters of Education can demonstrate their knowledge of international technology standards by pushing the IC 3 certification into university curriculum
Success in Selling IC 3 GS 4 Areas For New Business – Secondary Education • • Basic understanding of computers should be solidified in secondary schools By simultaneously creating certification strategies in Workforce, Post-Secondary and Secondary schools, a government can educate it’s current workforce and the future workforce. Ensuring innovation high standards continue. GS 4 concepts, although created for anyone, were designed to be introduced in Secondary schools With IC 3 certification students can enjoy a level of success and real world certification which spurs them on to achieve more in secondary and post-secondary education
Success in Selling IC 3 GS 4 Areas For New Business – Bottom Line • • Show supervising figures in government and education that they can look good by implementing successful strategies that help everyone. Successful programs keep people in office and keep the students and citizens happy and progressing.
Business Development
Market Drivers CTE College and Career Readiness Social Media The role and position of certification in today’s connected communities [badges | MOOCs] Value-Added Education Validated Learning Solutions Technology Cloud + Connected Devices [smart phones | tablets]
Business Development - CTE § § § § Information Technology Heath Science Hospitality & Tourism Arts, A/V Technology & Communications Business Management & Administration Architecture & Construction Science, Technology, Engineering, & Mathematics professional Agriculture, Food & Natural Resources Transportation, Distribution & Logistics associate Education & Training literacy hway t a Marketing p ling a i t Finance n ede r c ions t e t u l Law, Public Safety, Corrections & Security e l o ng s i comp n r Manufacturing a e le c i v r e Human Services full-s Government & Public Administration
QUESTIONS? Copyright © 2012 Certiport Corporation. All rights reserved. Certiport and the Certiport Logo are trademarks or registered trademarks of Certiport Corporation or its affiliates in the U. S. and other countries. Other names may be trademarks of their respective owners. This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice. Confidential - Do not Distribute 85
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