MCube Digital Awards Best Push Notification Campaign DM

M-Cube Digital Awards Best Push Notification Campaign DM 37

About Book. My. Show • India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports, and live events • One of the most popular destinations for event-ticket booking in India. • As a market leader, Book. My. Show has presence in 4 countries, across 650+ towns and cities, with 5000+ registered screens and 25 Million+ customers. • Mobile marketing plays a pivotal role for Book. My. Show in reaching out to registered subscribers with latest show-time information, upcoming releases, events and concerts

Dream Girl Objective: • To break through the clutter of conventional push notifications by catching the audience’s attention at the right time • To intrigue users in a quirky tone similar to the movie • To increase the number of calls to IVR • Lastly, to increase the advance bookings for the movie

Dream Girl Execution: • Weeks prior to the release, our off-beat copies were accepted well, resulting in increase of the counts of people interested for Dream Girl • Leading us to the best one, the main idea of the viral campaign

Dream Girl Execution: • A push notification was planned just a day before the release, at 7: 00 pm considering the likelihood for people being on their phones would be the highest • To make it look authentic, we also incorporated the IVR number which was used to promote the movie

Customer Appreciation

Results: • Our traffic bumped up 10 x within minutes of deploying the campaign • The click rate was 9 x higher than the average campaigns • The buzz around the campaign & the movie left a long-lasting impression

Thank You