Mc Luhan Theory Hot Media vs Cold Media
- Slides: 10
Mc. Luhan Theory Hot Media vs Cold Media Victor Bernedo
intoxicating bright HOT clear loud fixed overpowers Wispy Soft shadowy COLD blurred seductive changeable
photography vs cartoons… HOT COLD
O Y H W HOT F I J K L M R U N P Q S T V X Z hieroglyphics… D vs C alphabets & typography A B E G COLD
HOT HOT: Entrance fees, prepared comfort, huge screens, dark, dramatic spaces COLD: More intimate, less flashy, always available
COLD: Smaller, more compact, live & personal interactions, lower quality of sound, only 1 person talks at a time HOT: Surround sound, high quality sound, more than one person can enjoy at a time HOT COLD
COLD HOT: Bright, loud, vivid, fixed, overpowering, COLD: Soft, whispy, shadowy, blurred, changeable, quiet
HOT Mechanical Age COLD Electrical Age
HOT Loud, bright, vivid, fixed, intoxicating vs COLD Whispy sketches of sound Film Soft, shadowy, blurred, changeable Photography Television Radio / Hi-fidelity Cartoon Printed work / Alphabet Phone / Cell Phonetic alphabet / Typography Speech / Oral communication Mechanical Age Hieroglyphics Electrical Age
All media exist to invest our lives with artificial perceptions and arbitrary values. Mc. Luhan Art is anything you can get away with Mc. Luhan I wouldn’t have seen it if I didn’t believe it Mc. Luhan …THE END…
